How Executives on Social Media Will Help Sustainability Perform Better

A recent IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that 70% of the responding CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to...

Collaborative Leadership is the Key to Sustainability

Attempting to seize new opportunities and improve competitive positions, business leaders are looking for innovative solutions.   In fact, research shows that innovation will be essential to both short-tem opportunistic value capture and longer-term...

Capturing the Value of the Customer Across the Organization

Servicing the customer is not a new concept to business sustainability; however, incorporating consumer insights directly into product and service development is a growing business trend. The Corporate Executive Board recently released its...

Tips for Successful Sustainable Innovation Strategy Execution

Today, more and more companies are spending a considerable amount of time defining key risks, identifying reference points, and evaluating the potential impacts to long-term business sustainability.  It is in this light that our own sustainability...

Water Wise Eco Habits for #EcoChallenge2014

Do you want to go green but just don't know where to start?  Well, great news!  You don't have to be a fantastic to live green and you can get started today.  Going green isn't an all or nothing approach -just a simple transition into making better...

Redefining Roles in Sustainable Business Reporting

Relative to business sustainability monitoring and reporting, the debate continues on whether a company should focus on transparency and continuous individual improvement or corporate performance measures relative to a broader...

Three Steps to Enhance Your Sustainable Innovation Strategy

Innovation programs are progressive actions that seek out opportunities to add value through sustainable growth.  These strategies are most often viewed as the marks of the most progressive companies.  They are defined by a shift in the way something...

Defining Communications Success with the Right Metrics for Social Media and Sustainability

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. As we mentioned in...

When Is the Last Time You Revalidated Your Sustainability Goals?

Working with clients and peers around the world, our own experiences reveal there is an optimum balance of stretch goals, an open culture, and key stakeholder engagement can facilitate a healthy stream of new ideas. However, the questions facing...

Effect of Organizational Structures on Sustainable Innovation

In the corporate world, most business leaders agree that achieving real bottom line improvements, whether through reduction in operating cost or enhanced revenue, is critical to business sustainability.  Our sustainability consulting...

Sustainable Supply Chain Benefits of Third Party Logistics

Traditionally two major factors have been at odds when companies discuss the potential for outsourced logistics. This decision has been torn between the value of integrating business operations with logistics providers and business risk of ‘vendor...

Enhancing Sustainable Innovation Strategies through Business Partnering

“Open innovation initiatives can help further your company’s competitive advantage, and improve R&D efficiency and performance…But should you have a separate team dedicated to managing the efforts? The majority of our members do not, according to a...

Sharing is Caring: Why Sustainable Storytelling Works

The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand.  However, what is compelling...

The Three C’s of Sustainability Communications

Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be...

What the Boreal Forest Is and How it Inspires Us

"He who plants a tree, Plants a hope." ~Lucy Larcom  As our company name is Taiga Company, we are frequently asked what inspired us to embark in sustainable business enterprise as well as how the company was named.  Keeping true to...

If You Struggle With Social Media for Sustainability, Watch our Videos!

One of the great challenges facing sustainability, especially business sustainability, is the ability to measure success. The other challenge, is communicating that success in meaningful, relevant ways to interested stakeholders.  As adoption of both...

Tips for Improving Business Sustainability Implementation

It probably goes without saying that business leaders are always looking for new and innovative ways to improve their businesses.  One of the most dramatic exercises to reshape the entire company, from top to bottom, is to examine the processes that...

Social Media Is Taking Sustainable Innovation to the Next Level

“How has this innovation and paradigm explosion molded our culture and how can this new world be leveraged in open innovation?” Our sustainability consulting practice recalls this quote from last year in the Huffington Post article, Open Innovation...

On Our Radar: Weekend Reading List for Social Media Communications

At Taiga Company, we advocate there is an emerging role of social media for stakeholder engagement and for businesses to communicate their broader corporate responsibility agenda.  In fact, we advocate that social media,  executed successfully, can...

Are You Clear on How You Define Sustainable Innovation?

Innovation strategies are progressive actions that seek out opportunities to add value.  These strategies are most often viewed as the marks of the most progressive companies.  They are defined by a shift in the way something is currently being...