Do You Have Zombies in Your Sustainable Business Plan?

As we all evaluate the range of possible futures in these economic times, there is little debate that business sustainability is on the leading edge of strategic thinking. Every day we find more and more leading businesses taking proactive action to...

Five Tips for Sustainable Business Goal Setting for 2015

For many companies, it is that time of year when business plans are under review for the coming year.  Companies, large and small, are laying out budgets, strategies and work plans that they feel will help their businesses prosper in 2015.  As...

Are You Ahead or Behind the Business Sustainability Curve?

The last few years have witnessed a dramatic increase in public eco awareness.  This massive and sudden surge of information has created noticeable shifts in global social, environmental, and consumer expectations.  This is being further pushed by a...

Lions, Tigers, and Bears - Sustainability Risk - Not Just Scary Thoughts for Halloween

As Halloween is quickly approaching, many find themselves enjoying the festivities of the season.  Some enjoy Haunted Houses, decorating at home, dressing up in costumes.  Which causes me to think about "false fears" and "real fears."  From...

Empower Your Sustainable Business Communications: Know Your Audience

Evidence has shown that stakeholder engagement is critical to a company’s ability to capitalize on its eco awareness, product stewardship, reputation, and overall business sustainability programs.   In addition, the rise of social media engagement ...

Building Alignment for Effective Sustainable Talent Management

For every discussion of business sustainability there is always a side conversation around people.  To compete and differentiate in today’s multi-skilled economy, a company must have the right mix of talent.  Traditionally, sourcing these needed...

7 Ways to Make Social Media Work for Your Green Business

Is the sustainability movement here to stay?  What about social media? Many argue that sustainable business strategies, as well as, social media are just fads or passing trends.  Yet, within our sustainability consulting practice, we argue,...

Business Sustainability Tips for Reaching Your Consumer Base

“To truly discover customer needs, we need to define the width and breadth of potential customers (both those who currently buy from us, those who currently don't buy from us and the potential future customers) and their current and future needs and...

On Our Radar: Weekend Reading List for Social Media Communications

Social media engagement is becoming the transparent, engaging, competitive advantage that business sustainability delivers. As a result, many businesses have already realized value by incorporating social media into traditional business processes...

Power Your Sustainability Plan with Engaging Communications

Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be...

Accelerating the Development of Your Sustainability Talent

Business sustainability driven organizations recognize the talent of the future does not reside exclusively or even in a large part outside the walls of their current organization.  Instead, these sustainable talent development leaders are creating...

Building a Strategy for Sustainable Growth

In today’s business climate, the competition for business is growing exponentially and globally.  To survive and even step beyond the competition, our sustainability consulting practice is helping companies explore new avenues which drive...

What Everybody Ought to Know About Sustainability and Small Business

Owning a small business has never been for the faint of heart, and over the past decade radical shifts in government policy, the financial world, and technology (particularly how we communicate) have presented even more challenges — and opportunities...

How Social Media Engagement is Advancing Sustainable Leadership

In addition to executive management playing a critical role in the success of a company, business sustainability requires leadership across the entire organization.  While management may ultimately carry the responsibility of sustainable...

How Can Small Business Capture the Value of Sustainability?

“We want to create change and make a profit. We want to improve systems and pay our employees well. We want to innovate, create and produce and we want to do it with all resources, all stakeholders, including the earth, in the forefront of our minds....

How Executives on Social Media Will Help Sustainability Perform Better

A recent IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that 70% of the responding CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to...

Collaborative Leadership is the Key to Sustainability

Attempting to seize new opportunities and improve competitive positions, business leaders are looking for innovative solutions.   In fact, research shows that innovation will be essential to both short-tem opportunistic value capture and longer-term...

Capturing the Value of the Customer Across the Organization

Servicing the customer is not a new concept to business sustainability; however, incorporating consumer insights directly into product and service development is a growing business trend. The Corporate Executive Board recently released its...

Tips for Successful Sustainable Innovation Strategy Execution

Today, more and more companies are spending a considerable amount of time defining key risks, identifying reference points, and evaluating the potential impacts to long-term business sustainability.  It is in this light that our own sustainability...

Water Wise Eco Habits for #EcoChallenge2014

Do you want to go green but just don't know where to start?  Well, great news!  You don't have to be a fantastic to live green and you can get started today.  Going green isn't an all or nothing approach -just a simple transition into making better...