Easy Ways to Green Your Back to School Days

With summer nearing an end and children headed back to school, now is a great time to have a discussion with your family about sustainable living and building that back to school checklist.  Going back to school is an exciting time.  It can also be a...

Putting Action in the Steps Towards Business Sustainability

What do your stakeholders need to know about business sustainability?  Are they engaged in the company’s business sustainability programs to passionately take eco action on the corporate vision?  Our sustainability consulting stresses the importance...

Easy Steps To Build Momentum in Green Living

"Every thought is a seed. If you plant crab apples, don't count on harvesting Golden Delicious." ~ Bill Meyer As Charles Reade said, "Sow a thought, and you reap an act. Sow an act, and you reap a habit, and you reap a character. Sow a character, and...

Waste is A Problem and Here’s What You Can Do About it

Here's the problem:  According to the Natural Resources Defense Council, Forty percent of food produced in the United States ends up in a landfill. The amount of food we throw away has ballooned 50 percent since the 1970s. And, the facts on food...

Key Considerations for Managing a Sustainable Workforce

“When it comes to choosing what company to work for, many R&D workers are looking for work-life balance. In fact, when R&D workers rank their five most important job attributes work-life balance is second only to compensation (39% of the total...

Eco Actions You Can Take Today for World Elephant Day

The escalation of poaching, habitat loss, human-elephant conflict and mistreatment in captivity are just some of the threats to both African and Asian elephants. Working towards better protection for wild elephants, improving enforcement policies...

Learn How to Grow Your Business with Your Sustainability Story

As consumers continue to scrutinize business sustainability actions and new product developments, there remains an increasing need to be transparent with more credible information. Labeling a product or service with basic eco awareness just doesn't...

3 Ways for Small Business to Engage Employees in Sustainability

Small businesses may not have the funds to go green or even implement a comprehensive corporate sustainability plan but that doesn't mean that resources and measures aren't available to help the business and employees embrace business sustainability....

Sustainability Quotes to Inspire Eco Action

"The earth is what we all have in common."  ~ Wendell Barry Since we are all in the same boat (on the same planet), doesn't it make sense that we should all be interested in making this world into a better one?  If we only knew how.  Actually, we do. ...

Catch the Investor Eye with Effective Sustainability Communication

“It’s a question for the ages — or, at least, the age of sustainability: If sustainable business practices create profits and shareholder value, why aren’t mainstream investors paying attention?” This is the lead-in question to a new GreenBiz...

Why Stakeholder Engagement Is the Key to Reputation Management

According to a survey by McKinsey & Company, when asked about 13 core sustainability activities, the survey revealed that management of corporate reputation for sustainability is becoming increasingly important to executives, and it was listed as...

Supporting Evidence of the Importance and Relevance of Social Media for Sustainability Communications

Are Social Media Relationships Real?  Are social media communications relevant for sustainability?   Yes - and Yes!  The post, How and Why Social Media aids CSR Engagement, shares how social media executed successfully can be a powerful vehicle to...

ReThinking is Key to Creating Receptivity to Sustainability

We tend to assume that people behave in accordance with their attitudes. However, social psychologists have found that attitudes and actual behavior are not always perfectly aligned.  As we've shared in earlier posts, the gap between eco awareness...

What Social Media for Sustainability Communications Is and Is Not

How are consumers making sense of green brands? With countless blogs, commentators, email marketing, and millions of websites pumping out information, the need for a definable message is important.  A highly engaging sustainability story communicated...

The Power Of Green Dreams

"We grow great by dreams.  All big men are dreamers.  They see things in the soft haze of a spring day or in the red fire of a long winter's evening.  Some of us let our dreams die, but others nourish and protect them, nurse them through bad days...

Energy Efficiency as a Means to Employee Engagement for the Summer Months

As we now well into the summer months, many organizations are looking for ways to keep employees productive, engaged and motivated.  Summer vacations, family gatherings, travel, and beautiful weather all beckon with distractions which can...

Ride a Bike and Explore the Natural World

Why ride a bike?  There are countless reasons but primarily, because it makes a difference.   For starters, as escalating conversations on topics such as climate change, carbon legislation, energy independence, and growing consumer eco awareness...

How Infographics Add Meaning to Sustainability Communications

Infographics, "data visualizations that present complex information quickly and clearly”  have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.   Infographics are...

Little Known Ways to Green Up Your Summer Exercise Routines

It’s no secret that going green is all the rage these days.  In fact, being eco-friendly is more popular and well accepted now than ever before in history. The thing is, eco awareness is gaining momentum, but not everybody knows exactly how to take...

How to Think Differently for Sustainable Leadership

How attached are you to your ideas?  To your business plan? Let's get more specific.  Are you attached to results - whether that is growth or profit or are you attached to how you get there?  Does it matter? As Glen Beaman said, "Stubbornness does...