3 Ways to Master Business Sustainability

As the business world evaluates the range of possible futures emerging from these economic times, business sustainability is defining itself as leading edge strategic business approach. Many businesses are now acting to address what are believed to...

Key Elements in Successful Business and Community Relationships

Most companies today recognize, at least at a the high-level, the consequences and negative impacts of their choices on the communities in which they conduct their day-to-day business.  Some also employ corporate social outreach programs designed...

Focusing on the Front-End of Sustainable Talent Management

For every discussion of business sustainability there is always an equally important side conversation around people.  To compete and differentiate in today’s multi-skilled economy, a company must have the right mix of talent.  However, sourcing...

Social Media Primer for Green Business

While some small business owners falsely believe that social media is just a “trend,” social media marketing has proven to be an excellent and cost-effective way to promote your small business. After all, social media engagement allows you to...

A New Framework for Sustainable Innovation Teams

“The last few decades saw a structural shift in how companies approach innovation. Instead of R&D working separately, the function has opened up, encouraging more collaboration through crowdsourcing and cross-functional involvement…But when you...

How Social Media Engagement for Green Business can Attract Investors

Many CFOs and their organizations are ignoring new social-media technologies and networks because they’re not comfortable with them.  Granted, CFOs have a plethora of concerns that cause them to resist making a wholehearted, structured commitment to...

How the Supply Chain Powers Responsible Investment Recovery

What is investment recovery?  Does investment recovery have a role in corporate sustainability plans ?   Join me next week at the 80th Investment Recovery Association Seminar in Scottsdale, Arizona.   In my speech, I’l share how the supply chain...

How Social Media Communications Overcomes Sustainability Challenges

Sustainability has emerged as an important component to our everyday lives, directly shaping our daily activities— the products we purchase; the materials we recycle; and our views on politics, business, climate change, and more. While its exact ...

Where Does Innovation Fit in Your Business Sustainability Model?

Although the concept of business sustainability has gained mainstream momentum, the application of sustainability concepts and their practical applications to specific business value still remain just out of reach for many companies.  The balance ...

What Role does Social Media Play in Knowledge Management?

What exactly is knowledge management?  According to the American Productivity & Quality Center (APQC),  knowledge management as a mindset that extends beyond the flow of traditional business process.  It focuses on the dissemination of information,...

How Can Leadership Communications Impact the Adoption of Sustainability using Social Media?

In business, every function has a purpose and every job requires a unique set of skills in order to fulfill on that purpose.  When it comes to defining roles for a sustainable business future, what skills and leadership qualities will your business...

8 Ways Twitter Engages Stakeholders for Sustainability and CSR Communications

“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants,...

What Can We Learn from Sustainable Retail Communications?

With sustainability concepts and definitions subject to interpretation, the same business sustainability programs claimed as "sustainable" are also subject to negative commentary from various forms of media.  A strong reputation is a...

Shaping Sustainability Reality through Your Expectations

The bigger the dream, the more you aspire to become.  Dreams are great - they inspire us. However, inspiration without eco action is only good intent.  A question to ponder is, what do you expect from yourself?  What do you expect from your business?...

Capture Low Hanging Sustainability Fruit: The Green Office

You're running a business and you want to do it right. That means bringing your environmental and social performance in line for a healthier bottom line.  You are asking questions such as, "Are we taking advantage of the sustainable business...

Finding the Right Incentive to Motivate Your Sustainable Talent

With a multitude of paths to career satisfaction, evidence indicates that ‘finding meaning in the workplace’ may be the single most important factor to long term employee satisfaction.  In fact, research shows that growing work frustrations are...

Green Living The Easy Way - Say No to Spring Cleaning - Transform Your Home into an Eco Haven!

"A journey of a thousand miles begins with a single step." ~ Lao-tzu Green living is relative. It's all about perspective.  A sustainable lifestyle often means different things to different people.  For those with broad eco awareness and who are well...

20 Social Media Resources to Grow Your Green Business

Social media, although a relatively recent phenomenon, is becoming an essential tool for value creation in sustainable business, and within all businesses, an increasingly important part of any business’s marketing and client base development ...

Enhancing Business Sustainability through Innovation Partnering

“Many R&D organizations use open innovation to expand their innovation networks and increase the number of ideas they can use for product development…But before you can benefit from open innovation, you need to communicate why your organization...

Spring Eco Inspiration on Pinterest

"The earth is what we all have in common."  ~ Wendell Barry Since we are all in the same boat (on the same planet), so doesn't it make sense that we should all be interested in making this world into a better one -- if we only knew how.  Actually, we...