Invoke Your Sustainability Superpowers! Here's How!

Super powers are cool.  They  invoke the imagination of superhuman qualities capable of tacking any challenge and succeeding. In many ways, the call for sustainability invokes the better qualities of us as humans.  If we were to have sustainability...

Sustainability is the Key to Transformational Business Growth

Traditionally the successful company has been defined by sales, profits, or an escalating stock price.  While these measures will most definitely continue into the future, a new set of business sustainability measures defined by the recent past...

Get A Head Start! 3 Ways to Green Your Holidays

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” –John F. Kennedy With the holiday season among us, many "eco curious" clients have expressed confusion as to what it means...

Sustainable Logistics Can Take Your Supply Chain to the Next Level

Driven by a wide variety of business sustainability goals and objectives, leading companies have refocused attentions on the supply chain.  Primarily addressing upstream opportunities, the expanded sustainable supply chain management conversation now...

Reciprocity: A Best Behavior To Have with Social Media Engagement

It’s easy to see why Why Smart Marketers Use Social Media for Green Business Branding. Social media engagement enables: Building better relationships with partners, prospects and customers. Attracting prospective customers and compressing sales...

The Best Way to Connect the Dots Between Sustainability and Social Media - Virtual Tour

How are consumers making sense of green brands?  How does your organization define business sustainability? How is your organization connecting the dots between what sustainability means to you and what your employees, customers, suppliers, and those...

Online Sustainability Communities - Meeting Points for CSR Engagement

“For years, standard corporate practice has been to invest and develop Corporate Social Responsibility and Sustainability programs with minimal engagement of those they materially affect — customers, suppliers, employees, local communities, investors...

Building Sustainability Trust on Social Media Matters and Here’ How to Do It

The  post, Social Media as Value Creation for Sustainable Businesses, addresses how active engagement and dialog with stakeholders cannot be overlooked when creating shared value for sustainability communications.  However, how can social media...

Harness the Power of Sustainable Business Storytelling

As consumers, employees, businesses, communities, and non-government organizations increasingly question the responsible actions businesses are taking to addressing their social and environmental impacts, they want to see transparent, more credible...

The Role Green Teams Play in Advancing Sustainability

In addition to executive management playing a critical role in the success of a company, business sustainability requires leadership across the entire organization.  While management may ultimately carry the responsibility of sustainable...

What Are the Keys to Effective Sustainability Communication?

As global expectations for ‘sustainable’ businesses practices continue to intensify, many companies are beginning to view business sustainability as a key component of their long-term business planning process.  In addition, our...

Do You Have Zombies in Your Sustainable Business Plan?

As we all evaluate the range of possible futures in these economic times, there is little debate that business sustainability is on the leading edge of strategic thinking. Every day we find more and more leading businesses taking proactive action to...

8 Magic Sustainability Spells to Cast this Halloween

Looking to cast some magic this Halloween but need a little help?  Maybe a love potion would do the trick!    Perhaps a magic spell?  As a green living consultant, I've been known to cast a little magic of my own.  In my sustainability consulting,...

5 Magical Mindsets for Halloween to Create Sustainability Success

What seasonal spells would you cast for Halloween?  Do you need a crystal ball? A flying broomstick?  Or, just maybe, could your mind be your superpower?  Many say that thought power is the key to creating reality. Everything you perceive in the...

Are You Ahead or Behind the Business Sustainability Curve?

The last few years have witnessed a dramatic increase in public eco awareness.  This massive and sudden surge of information has created noticeable shifts in global social, environmental, and consumer expectations.  This is being further pushed by a...

How to Slay Energy Vampires for Halloween

As a country we pay more than $1 billion a year to power our TV's and VCR's while they're turned off.  Also, the U.S. Department of Energy tells us that not only do appliances continue to draw electricity while the products are turned off, but in the...

Empower Your Sustainable Business Communications: Know Your Audience

Evidence has shown that stakeholder engagement is critical to a company’s ability to capitalize on its eco awareness, product stewardship, reputation, and overall business sustainability programs.   In addition, the rise of social media engagement ...

Building Alignment for Effective Sustainable Talent Management

For every discussion of business sustainability there is always a side conversation around people.  To compete and differentiate in today’s multi-skilled economy, a company must have the right mix of talent.  Traditionally, sourcing these needed...

7 Ways to Make Social Media Work for Your Green Business

Is the sustainability movement here to stay?  What about social media? Many argue that sustainable business strategies, as well as, social media are just fads or passing trends.  Yet, within our sustainability consulting practice, we argue,...

Business Sustainability Tips for Reaching Your Consumer Base

“To truly discover customer needs, we need to define the width and breadth of potential customers (both those who currently buy from us, those who currently don't buy from us and the potential future customers) and their current and future needs and...