Have you noticed how "green" is everywhere? Enter a grocery store, and there are "green" products next to traditional ones. Billboards on the highways promoting “green" homes. How do you know which products truly embrace sustainability concepts versus traditional products with a marketing makeover? Frequently discussed in our sustainability consulting is that it is often unclear what a green product is. Eco labels help but still, there is a lack of uniformity in certifications. In addition, the environmental claims on packaging vary in credibility. To help clear up the confusion, within our eco friendly training, we define a green product as one that performs as good as or better than the standard product, has less of an environmental impact, and is cost competitive.
Access to information has put the consumer in the driver’s seat and for those living a sustainable lifestyle, there's power in leveraging purchases to support sustainable businesses. Following are 8 tips to enhance eco awareness for the conscious shopper.
- A comprehensive tool that provides reliable sources of information on the health, environmental, and social impacts of products is the GoodGuide.
- Research before you buy. For larger more infrequent items, set aside time to research your options. Evaluate products on the full lifecycle. How much energy was used in producing the product? What is the energy consumption of your intended use? How it will be discarded later? Compare products with eco awareness in mind.
- Buy local and buy in bulk. Supporting local businesses eliminates the need for products to be transported far distances.
- Buy organic. Purchasing merchandise certified with organic labeling is another way to bring eco awareness to your lifestyle. Buying organic means less pesticides in our ground water and better health for your family.
- Buy Fair Trade. Buying Fair Trade helps to end abuses such as child and slave labor.
- Buy products from sustainable sources like bamboo. Purchase products not tested on animals, made from renewable sources and packaged with recyclable and minimal packaging.
- Electronic purchases: Consider buying "Pre-Owned" goods. Purchasing previously owned products is a great way to implement the sustainability concept of recycling. Ebay and Craig’s list are two good sources. Also ask your electronics store about recycling options for older models.
- Speak up! Manufacturers are listening! Use social media to connect with business to communicate your preferences and experiences. Consumers are the biggest drivers of sustainability changes.
With a little education and pre-planning, it's easy to maintain eco awareness in your shopping- even during the most inconvenient times. Sustainable purchasing is important because it can help you make better choices. Those choices expand eco awareness within your network of friends and family, positively impact your local economy, reduce your footprint on the environment, and may actually help you save money in the process.
Whenever you want to improve in a specific area or program, just the process of increasing awareness will yield improvements. The same applies to living a sustainable lifestyle. Most of us recognize that change can be tricky: habits and convenience make it far easier to slip back into the comfortable way of doing things. However, implementing effective sustainable change does not have to be a laboring process. The key is conscious awareness.
Do you know why the recycling symbol has three chasing arrows? Each arrow represents one step in the three step process that
Is it living off the grid? Living in a green house? Working at a green job? What exactly does it mean to be green?
Whether you work from your home office full time or part time, by working at home you’re reducing the use of fuels and limiting the amount of pollution generated by traditional means of transportation. Your environmental efforts are worthy, but as we share in our eco friendly training, there are more eco actions you can do to help protect the environment.
Did you know the White House is going paperless? In fact, The White House recently released the nation's first paperless budget. And the good news? The Office of Management and Budget estimates that this year's
Looking for eco actions to do on the weekend that won’t set you back a lot of money or hurt the environment? While there are numerous benefits to green living, some mistakenly think it requires more effort and costs more. Not so! Our eco friendly training classes offer fun ways to kick start living a sustainable lifestyle. The first step is creating eco awareness. Why not start this weekend?
The Internet is rich with so many
Lost in a sea of green? Love the idea of living a sustainable lifestyle but don't have a clue as to where to start? It’s no secret that going green is all the rage these days. In fact, being eco-friendly is more popular and well accepted now than ever before in history. The thing is,
Sometimes, corporate sustainability is like playing telephone. Witnessed from a high level, a company's corporate sustainability plan may embrace all the right frameworks, include the buzz words, and authentically and credibly, embrace sustainability initiatives. However, witnessed from the employee level, all that jargon and vision may be lost.
First comes the New Year, and then comes the resolutions. With eco awareness on the rise, it's not surprising that many New Year's resolutions are to start living green. While green living may be the new buzz word, to start doing it may take some definition.
With oil, natural gas, and energy receiving most of the popular press, the often forgotten resource that presents the greatest challenge to local communities is the availability of fresh water. Unlike energy constraints, water cannot be economically brought in from neighboring areas in tankers, on trucks, or even in transmission pipelines. With all the advances in technology, communities still rely on the access and availability of a local
The past year has seen a significant shift in eco awareness and the debate on climate change. In the world of business and finance, climate change has developed from a sidebar topic to a mainstream conversation. Accompanying climate change discussions are questions as to how to increase eco awareness in business. Fortunately, people are waking up to the idea that business sustainability is creating a 
Holiday parties are just around the corner and who doesn't want to sparkle and light up the room? This holiday season, clients from our personal sustainability programs are opting to sparkle organically via organic makeup.
According to the Environmental Protection Agency, 
Living green is all the rage and women especially have taken to adopting eco awareness in their daily living. As a sustainability consultant introducing
What exactly is "living green"? As described in our sustainability consulting practice, living green or
