According to a study conducted by the American Marketing Association and Fleishman-Hillard, Inc., nearly one in six corporate marketers and communicators think their organizations will increase involvement in environmental sustainability initiatives over the next two to three years, and half believe the economy will actually encourage the adoption of sustainable practices. Why? Because our business sustainability consulting practice understands that sustainable business strategies are key to creating winning workplaces. Aside from the positive impact sustainable business practices deliver to the bottom line, today’s employees are looking for more than just the ‘green’ in their paycheck.
Employees Want Growth Opportunities: Young people have always wanted to start on career paths with growth opportunities, and the opportunities related to ‘Green Jobs’ are growing exponentially.
Employees Want to Make a Difference: A MonsterTRACK study states that 80 percent of "young professionals" are interested in a career that makes a positive impact on the environment, and 92 percent prefer to work for a company that is ‘green’, environmentally friendly, or has some general eco awareness.
Employees Seek Energy-Conscious Employers: According to a new poll by Mortgage Lenders Network USA (MLN), 94 percent of Americans prefer to work in a building that is designed to be energy efficient and ecologically sound, recognizing LEED certification from the U.S. Green Building Council as a common standard.
Employees Prefer Employers that offer Telecommuting: The necessity to physically change locations in order to accomplish a task has recently been challenged by employee value for energy conservation, environment impacts, family values, and other issues.
Employees Want Employers to Walk the Talk: In Portland, Oregon, your company isn’t really green unless you’ve got a bike cage in the parking structure, a compost bin in the lunchroom, fume-free paint on the walls, and have recycled glass on the lobby front desk.
Employees Gravitate towards a Common Sustainable Goals: Organizations that are creating business sustainability through an elevated sense of teamwork and establishing an emotional tie between the employee and the organization direction are attracting top talent.
Have you noticed how "green" is everywhere? Enter a grocery store, and there are "green" products next to traditional ones. Billboards on the highways promoting “green" homes. How do you know which products truly embrace sustainability concepts versus traditional products with a marketing makeover?
Most companies may recognize the high-level
Whenever you want to improve in a specific area or program, just the process of increasing awareness will yield improvements. The same applies to living a sustainable lifestyle. Most of us recognize that change can be tricky: habits and convenience make it far easier to slip back into the comfortable way of doing things. However, implementing effective sustainable change does not have to be a laboring process. The key is conscious awareness.
How do you connect with nature? Does it matter? Actually it does. According to Richard Ryan, professor of psychology at the
If you knew you were paying too much for something and could get the same thing right down the street for the same price, what would you do? The answer is that most people, when given access to information, will make the best
Work over the past few years reveals that supply chain improvements are driven by a wide variety of business sustainability goals and objectives. Although, businesses across all industries have one thing in common, the search for greater supply chain value. However, the question that looms on our minds as sustainability concepts find their place in the supply chain: Are
Do you know why the recycling symbol has three chasing arrows? Each arrow represents one step in the three step process that
Spring is right around the corner. The anticipation of sunnier days and fresh air inspires many to do spring cleaning. Whether you're looking to freshen up your home or add some spark, why not opt for eco friendly options? Sustainability concepts of energy efficiency, water conservation, and eco awareness can not only save you money and brighten your living space, but also reduce the load on the environment.
Is it living off the grid? Living in a green house? Working at a green job? What exactly does it mean to be green?
Whether you work from your home office full time or part time, by working at home you’re reducing the use of fuels and limiting the amount of pollution generated by traditional means of transportation. Your environmental efforts are worthy, but as we share in our eco friendly training, there are more eco actions you can do to help protect the environment.
Business leaders are often so busy conducting their day-to-day operations that they fail find time to work on their business. As part of true business sustainability growth, executives are encouraged to ask: How are we
Did you know the White House is going paperless? In fact, The White House recently released the nation's first paperless budget. And the good news? The Office of Management and Budget estimates that this year's
Work over the past few decades by academia, professional consulting firms and solution providers has primarily focused on providing businesses with cost savings incentives to invest resources in the supply chain. Popular practices such as
With the second blizzard in less than a week covering most of the East Coast in snow, many living a sustainable lifestyle may be wondering how to spend their time.
One of the common
The business world has traditionally recognized, to some extent, the social impacts of their decision making. However, not all organizations have seen the
Did you know, each year, 180 million Valentine’s Day cards are exchanged in the U.S. with approximately 65% of American
