How Social Media Engagement Inspires a Business Sustainability Culture Change

To build an effective plan for long-term sustainability, one must first understand that this activity involves more than just defining a vision, creating a strategy, implementing sustainability concepts, and managing the on-going processes. ...

10 Ways Social Media Promotes Innovation and Knowledge Sharing with Stakeholders

Social media engagement, executed successfully, can be a powerful vehicle to build sustainable business communications by engaging with stakeholders.  With new tools and strategies changing the way the business world communicates and exchanges...

Driving Value into the Corporate Social Responsibility Conversation with Sustainability Communications

Through our sustainability consulting experiences, the professional consultants of Taiga Company have come to recognize that one of the main challenges in implementing a business sustainability plan is pairing sustainability concepts to...

Social Media Primer for Green Business

While some small business owners falsely believe that social media is just a “trend,” social media marketing has proven to be an excellent and cost-effective way to promote your small business. After all, social media engagement allows you to...

How Social Media Engagement for Green Business can Attract Investors

Many CFOs and their organizations are ignoring new social-media technologies and networks because they’re not comfortable with them.  Granted, CFOs have a plethora of concerns that cause them to resist making a wholehearted, structured commitment to...

How Social Media Communications Overcomes Sustainability Challenges

Sustainability has emerged as an important component to our everyday lives, directly shaping our daily activities— the products we purchase; the materials we recycle; and our views on politics, business, climate change, and more. While its exact ...

What Role does Social Media Play in Knowledge Management?

What exactly is knowledge management?  According to the American Productivity & Quality Center (APQC),  knowledge management as a mindset that extends beyond the flow of traditional business process.  It focuses on the dissemination of information,...

How Can Leadership Communications Impact the Adoption of Sustainability using Social Media?

In business, every function has a purpose and every job requires a unique set of skills in order to fulfill on that purpose.  When it comes to defining roles for a sustainable business future, what skills and leadership qualities will your business...

8 Ways Twitter Engages Stakeholders for Sustainability and CSR Communications

“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants,...

Shaping Sustainability Reality through Your Expectations

The bigger the dream, the more you aspire to become.  Dreams are great - they inspire us. However, inspiration without eco action is only good intent.  A question to ponder is, what do you expect from yourself?  What do you expect from your business?...

20 Social Media Resources to Grow Your Green Business

Social media, although a relatively recent phenomenon, is becoming an essential tool for value creation in sustainable business, and within all businesses, an increasingly important part of any business’s marketing and client base development ...

Spring Eco Inspiration on Pinterest

"The earth is what we all have in common."  ~ Wendell Barry Since we are all in the same boat (on the same planet), so doesn't it make sense that we should all be interested in making this world into a better one -- if we only knew how.  Actually, we...

The Difference Sustainable Storytelling Makes

At the heart of sustainable living and sustainable business strategies lies a foundation of innovation; refreshing new approaches that deliver unprecedented results.  While the media and mainstream focus may be populated with stories of mishaps,...

Build Brand Loyalty with Social Media for Sustainable Business

Does your product or service sell on its sustainability credentials alone?  Does your company embody business sustainability concepts that today’s consumers demand?  When visiting with clients around social media marketing conversations, they tell us...

Avoid the Pitfalls - What Doesn’t Work in Social Media for Sustainability Communications

There are numerous challenges marketing a green product.  For one, being green isn't good enough.  Selling on the environmental attributes of a product doesn't work.  Consumers need to know that a green product performs equally as well - if not...

Pinterest 101 for Green and Sustainable Businesses

As if there weren’t enough social media marketing platforms already?  Many or our small business clients express concern about not having enough time to effectively market their sustainable business practices on social media let alone take on using...

Getting Started: 8 Trusted Resources for Sustainability and CSR Communications on Social Media

Is the sustainability movement here to stay?  What about social media? Many argue that sustainable business strategies, as well as, social media are just passing trends.  Yet, within our sustainability consulting practice, we argue, profitable...

Sharing is Caring: How Social Media for Sustainability Creates Value

Building Trust through Social Media for Sustainability is More Critical than Ever.   With the dawn of social media, consumers are able to directly connect and voice their opinions to brands not in a private conversation, but amongst the...

Building Connections and Partnerships using Social Media for Sustainability

Social media plays a role in clearing up the confusion of what sustainability is by educating and informing others.  It offers knowledge sharing opportunities to learn best practices and connect with other like minded professionals in building...

Simple Steps to Address Social Media Criticism

What are others saying about your business?  Is it positive or negative sentiment?  What tools are available online for reputation management?  In as much as business sustainability definitions are shaped and given context by a company's culture,...