What Social Media for Sustainability Communications Is and Is Not

How are consumers making sense of green brands? With countless blogs, commentators, email marketing, and millions of websites pumping out information, the need for a definable message is important.  A highly engaging sustainability story communicated...

Ride a Bike and Explore the Natural World

Why ride a bike?  There are countless reasons but primarily, because it makes a difference.   For starters, as escalating conversations on topics such as climate change, carbon legislation, energy independence, and growing consumer eco awareness...

Little Known Ways to Green Up Your Summer Exercise Routines

It’s no secret that going green is all the rage these days.  In fact, being eco-friendly is more popular and well accepted now than ever before in history. The thing is, eco awareness is gaining momentum, but not everybody knows exactly how to take...

Social Media Mistakes to Avoid for Improved Sustainability Communications

While some small business owners falsely believe that social media is just a “trend,” social media marketing has proven to be an excellent and cost-effective way to promote a business. After all, social media engagement provides the opportunity...

15 Reasons to Love Bike Commuting

When people ride bikes, good things happen.  Why?  Because bike commuting is a win-win for both businesses and individuals looking to reduce costs, embrace eco awareness, and adhere to business and personal sustainability programs. In recent years,...

How to Make a Difference with Sustainability

"Everyone thinks of changing the world, but no one thinks of changing himself."  ~ Leo Tolstoy Part of the challenge around sustainability is that most think it is someone else's problem.  Consumers assign companies the responsibility of...

Why Ride a Bike to Work?

While escalating conversations on topics such as climate change, carbon legislation, energy independence, and growing consumer eco awareness generate forward eco movement for some it simultaneously creates confusion and skepticism for others.   To...

Crazy Idea or Truth? How to Burn Fat, Save Money, and Reduce Carbon

What?  Is that possible?  To burn calories, save money AND reduce carbon?  It almost sounds like the headline of a popular reality show!  But it isn’t!  It’s actually what bike commuting or green cycling can do for you and our environment!  Today is...

Is Resource Management Incorporated in Your Sustainability Plan?

Increasing conversations around business sustainability risk and value creation has raised corporate eco awareness. Business leaders are now seeking new strategies to demonstrate their commitment to sustainability issues through information...

Sustainable Supply Chain: Benefits, Best Practices, and Supplier Alignment Criteria

Supply Chain Management (SCM) over the past few decades has proven there to be opportunity to reduce cost and add value in the supply chain.  However, traditional supply chain management has focused primarily on cost, with professional consulting...

Entry Points to a Sustainable Supply Chain

In today’s global business environment, it is extremely rare for a company to own an entire product or service value chain.  Business operations now rely heavily on external supply and resources.  This has made the supply chain a critical component...

Avoid the Pitfalls - What Doesn’t Work in Social Media for Sustainability Communications

There are numerous challenges marketing a green product.  For one, being green isn't good enough.  Selling on the environmental attributes of a product doesn't work.  Consumers need to know that a green product performs equally as well - if not...

Business Sustainability Lessons from C02 Project Evaluations

Our sustainability consulting experiences over the last few years has revealed that leaders are beginning to understand the risks and costs associated with both their organization's direct and indirect “business sustainability” exposure and taking...

Getting Started: 8 Trusted Resources for Sustainability and CSR Communications on Social Media

Is the sustainability movement here to stay?  What about social media? Many argue that sustainable business strategies, as well as, social media are just passing trends.  Yet, within our sustainability consulting practice, we argue, profitable...

Adding Action-Steps to Your Business Sustainability Plan

“Some companies as they think about sustainability are looking beyond responsibility and opportunity and seeing disruption. This disruptive threat is pushing them forward and yielding transformational change.” -Matt Arnold, Head of...

Sustainable Marketing Strategies for the New Year

GreenBiz recently published a great article, 5 Green Marketing Strategies to Earn Consumer Trust.  Herein, on of our favorite green marketers, and author Jacquelyn Ottman, discusses the landscape of business sustainability claims and the...

What is The Secret to Spreading your Sustainability Message and Why is it Important?

Global eco awareness over the last decade has been on a steady incline.  Corporate and small business sustainability action indicates more companies are beginning to recognize sustainability risks and opportunities in addressing environmental and...

Happy New Year from Taiga Company

Happy New Year!  Welcome 2014!   The New Year brings great opportunity for possibility!  Why not make 2014 your best, green year ever?!  Sustainable living and embracing sustainable business practices is easier than ever before!   Whether you are...

4 Common FAQ’s About Social Media for Green Business Success in 2014

Navigating social media can be a confusing labyrinth of choices, especially for the small business owner who lacks time and money to dedicate to their marketing activities. The perception of social media marketing has shifted quickly too —no longer...

Stocking Stuffers for your Inbox that Bring Green Cheer All Year Round

For many, this year has marked a desire to expand personal or business growth in eco awareness and business sustainability.   Now, as the year closes and we find ourselves uniting with friends and family for the holiday season, it's a time to share...