Sustainable Marketing Strategies for the New Year

GreenBiz recently published a great article, 5 Green Marketing Strategies to Earn Consumer Trust.  Herein, on of our favorite green marketers, and author Jacquelyn Ottman, discusses the landscape of business sustainability claims and the...

What is The Secret to Spreading your Sustainability Message and Why is it Important?

Global eco awareness over the last decade has been on a steady incline.  Corporate and small business sustainability action indicates more companies are beginning to recognize sustainability risks and opportunities in addressing environmental and...

Happy New Year from Taiga Company

Happy New Year!  Welcome 2014!   The New Year brings great opportunity for possibility!  Why not make 2014 your best, green year ever?!  Sustainable living and embracing sustainable business practices is easier than ever before!   Whether you are...

4 Common FAQ’s About Social Media for Green Business Success in 2014

Navigating social media can be a confusing labyrinth of choices, especially for the small business owner who lacks time and money to dedicate to their marketing activities. The perception of social media marketing has shifted quickly too —no longer...

Stocking Stuffers for your Inbox that Bring Green Cheer All Year Round

For many, this year has marked a desire to expand personal or business growth in eco awareness and business sustainability.   Now, as the year closes and we find ourselves uniting with friends and family for the holiday season, it's a time to share...

How and Why to Overcome Blogging Challenges for Green Business

Connecting with customers online is a worthwhile effort. A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more...

Share the Green Love! Celebrate Taiga Company’s 6th Birthday!

Oftentimes we associate our business sustainability consulting practice to that of a garden.  We plant the seeds of sustainability concepts and social media engagement of sustainability actions as we counsel business leaders and employees on the...

What Can e-Waste Tech Us About Sustainable Engagement?

“The environmental and social impacts associated with electronic devices throughout their product life cycles are many and complex… There are probably as many stakeholders involved in these issues as there are ways in which electronics pervade our...

Interview: Julie Urlaub - Balancing Sustainability Entrepreneurship and Endurance Mountainbike Cycling

What could endurance mountain bike racing and sustainability have in common?  I'm frequently asked that question.  Granted, many can easily get the connection between green cycling and sustainability in that cycling is a pathway to eco inspiration,...

Why Selling your Green Product on Twitter or Facebook Isn't Working

There are numerous challenges marketing a green product.  For one, being green isn't good enough.  Selling on the environmental attributes of a product doesn't work.  Consumers need to know that a green product performs equally as well - if not...

How to Green THIS Weekend

Want to go green but just don't know where to start?  Well, great news!  You don't have to be a fantastic to live green and you can get started this very weekend. Many think going green or living a sustainable lifestyle is an all or nothing approach....

Why Be a Two Wheeled Friend for World Car Free Day

How many short trips do you make by car daily?  Think about it…maybe a quick jaunt to pick up some milk or items for dinner.  Run to the post office?  Drop off kids at sports practice?  Approximately 40% of all trips in the US are two miles or less. ...

Social Media Poised to Enhance Sustainable Product Development

“More than two-thirds of green business leaders consider it important to improve product sustainability performance during the next year, according to a recently published survey by Verdantix, a U.K.-based sustainable investment research firm.”...

Pedal Power: The Environmental, Economic, and Health Impacts of Biking

No big surprise: Riding a bike provides more exercise than driving a car. But with cities embracing cycling by building bike trails and lanes and setting up bike-sharing stations, the general health effects of biking can now be studied en masse.  ...

Sustainable Supply Chain Management: Where to Begin?

Today, sustainable business leaders are evaluating new markets, new products, and going after the most innovative people.  In addition, there is an expanded eco awareness and understanding of the value of business sustainability action.  It is the...

Sustainable Supply Chain 101

Supply Chain Management (SCM) over the past few decades has proven there to be opportunity to reduce cost and add value in the supply chain.  However, traditional supply chain management has focused primarily on cost, with professional consulting...

What? You Don't Ride a Bike?

Not riding a bike?  That is just crazy talk!  Here at Taiga Company, we're huge lovers of our two wheeled friends!  Why?  For starters, I can name 15 Reasons to Fall in Love with Your Bike. In fact, I even name my commuter bike (her name is Ruby.)...

The Power of Discovery for Green Living

Look around and you'll see going green slogans everywhere.  The web is full of information on going green, living a sustainable lifestyle and advice on personal sustainability.   For many, this mountain of information can be confusing and at times...

Water Wise Eco Habits for the Summertime

With oil, natural gas, and energy receiving most of the popular press, the often forgotten resource that presents the greatest challenge to local communities is the availability of fresh water.  Unlike energy constraints, water cannot be economically...

Sustainability and Endurance Mountain Bike Racing: What's in Common?

What could endurance mountain bike racing and sustainability have in common?  I'm frequently asked that question.  Granted, many can easily get the connection between green cycling and sustainability in that cycling is a pathway to eco inspiration,...