Why Smart Marketers Use Social Media for Green Business Branding

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.   The 2011 Social...

Rubber Side Down: Taiga at the USA Cycling National Championships: 24 Hour Mountain Bike Race Colorado Springs, CO

If you’re familiar with the cycling world, dirt is referred to as trails- mountain bike trails.  This Saturday and Sunday, September 29-30th, Taiga Company will be represented at the USA Cycling National Championships: 24 Hour Mountain Bike Race in...

Driving Green: It's Not All About the Car

Do you have to drive a hybrid vehicle or electrical car to drive green?   Sure, "green" cars are cool and are sparking innovation and eco awareness, but approaching your current vehicle with a sustainability mindset can also help to save cost and...

Exploring the Tipping Points of Sustainability

In a 2010 post, Will Growing Business Risk Reach an Action Tipping Point , our sustainability consulting practaice explored what was viewed by most to be the primary driver of business sustainability.  While risk remains a key motivator for immediate...

Green Cycling: Can Pedaling 240 miles in 6 Days at 9,000' at The Breck Epic Save the World?

“Bicycling is a big part of the future. It has to be. There’s something wrong with a society that drives a car to workout in a gym.” – Bill Nye the Science Guy At Taiga Company, we use cycling as a means to promote sustainability.  When people...

Green Cycling: Green Dreams and Sustainability at the Breck Epic

Ralph Waldo Emerson said, "Good thoughts are no better than good dreams, unless they be executed". Translated into today's language that equates to actions speak louder than words.  Translate again to sustainability language, and eco actions speak...

Green Cycling: Water Important Globally and at The Breck Epic

It seems that most people think of bikes as recreation but in our sustainability consulting practice, we encourage employers and workers to consider cycling as alternative transportation as well as part of a sustainable business strategy.  Cycling...

Green Cycling: Why Taiga Company is Racing in Breckenridge, Colorado at The Breck Epic

Inspiration is a source of life.   What fuels our souls and calls us to become more in our lives differs from person to person in as much as how one chooses to fulfill these needs.  It seems our society in general has shifted from appreciating the...

Green Cycling, Green Bike Gear, and What Taiga is Riding at the Breck Epic

Everything you buy affects the Earth, but some choices have a lesser impact. Educating yourself about the products you buy can empower you to make a difference in protecting the planet.  As part of this week's nature loving and bike riding...

Green Cycling and The Breck Epic: What You Wear Matters

Can a bicycle  be a vehicle for change?  At Taiga Company, we think so!  Viewed not only as sustainable transportation, bike programs offer a valued link between business, community, and sustainability.  Sustainable businesses and the bike industry...

Green Cycling: Taiga Company at The Breck Epic

Where do you find inspiration?  At Taiga Company, we find it in nature.  More specifically, from the view of our two wheeled friends, otherwise knows as bikes. Bikes offer so many benefits  and our love of bikes stems from the fact that bike riding a...

Declare 4th of July Independence from Your Car - Ride a Bike!

We are paying more for our cars than we realize.   Motor vehicle emissions represent 31 percent of total carbon dioxide, 81 percent of carbon monoxide, and 49 percent of nitrogen oxides released in the U.S. (The Green Commuter, a publication of...

Eco Champions: The Best Cities for Two Wheeled Commuting

What is a champion?  Most people think of a champion as: •    a person of a team that comes in 1st place •    a winner •    someone who does his best •    a person who is proud of his accomplishments •    a success If “Champions are made not born,”...

Does it Matter How You Define Sustainability?

  With an ever expanding number of perspectives and view points of the world, it might seem crazy to think a common definition or framework of ‘sustainability’ could ever be defined.  Now add on personal beliefs and business operating philosophies...

The Zen of Riding a Bike Saves You Peace of Mind, Health, and Nature

A Zen teacher once asked his students why they rode bicycles. One said he rode to carry potatoes. Another cycled to observe the world. A third said it cleared the mind, and a fourth said cycling put him in harmony with all sentient beings. The Zen...

Easily Ways to Change Green Dreams to Green Actions

"We grow great by dreams.  All big men are dreamers.  They see things in the soft haze of a spring day or in the red fire of a long winter's evening.  Some of us let our dreams die, but others nourish and protect them, nurse them through bad...

A Simple Guide to Green Your Summer Exercise Routine

It’s no secret that going green is all the rage these days.  In fact, being eco-friendly is more popular and well accepted now than ever before in history. The thing is, eco awareness is gaining momentum, but not everybody knows exactly how to take...

How to Spot a Bike Friendly Community? Ask Gunnison, Colorado

  Gunnison Colorado is a community that has cycling embedded in its soul.   How can you tell?   As you pass through the community there are bikes leaning against porches, parked in racks, resting by sign poles and ambling here and there with a lucky...

Changing the World One Pedal Stroke at a Time

Can a bicycle  be a vehicle for change?  Viewed not only as sustainable transportation, bike programs offer a valued link between business, community, and sustainability.  Sustainable businesses and the bike industry are pedaling to prosperity  but...

Is Your Business Pedaling to Prosperity?

New data highlight that bicyclists in the United States save at least $4.6 billion a year by riding instead of driving. The post, Pedaling to Prosperity: Biking Saves U.S. Riders Billions A Year  shares, "the average annual operating cost of a...