Personal Sustainability Program

Driving Sustainability Line of Sight through a Simple Narrative

Tuesday, May 21, 2013 by Julie Urlaub

“In most cases it is an individual who takes the lead in developing a crazy idea, typically the person whose idea it is, usually with little or no direction from the organization. Unfortunately, in the majority of cases, the strong...

How Would You Define A Sustainability Leader?

Wednesday, May 15, 2013 by Julie Urlaub

What is a leader? What are the qualities of great business sustainability leadership? Does leadership rest only on the shoulders of those in the top positions in your organization or is it present in each of us? Our business...

Why Do People Go Green?

Tuesday, May 14, 2013 by Julie Urlaub

What is green living? Is it living off the grid? Living in a green house? Working at a green job? Is it having a green business? What exactly does it mean to be green? Green living is not only about people. It is also about plants, animals, and...

Why Your Green Business Needs a Social Media Policy and What to Do About It

Monday, May 6, 2013 by Julie Urlaub

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. The 2011 Social...

How to Set Up Pinterest for Green Brands in 5 Easy Steps

Thursday, May 2, 2013 by Julie Urlaub

Unless you are new to social media marketing, then you know that the new hottest social media platform is Pinterest. With more than 20 million monthly active users spending on average over 90 minutes on the site each month, it is arguably...

Discover the Ease of Consumer Stakeholder Engagement Today

Wednesday, May 1, 2013 by Julie Urlaub

Within our business sustainability programs, we encourage our clients to recognize that most business stakeholders have a vested interest in the success of the company. This aligned interest, if properly managed, creates an openness to new...

Why Employee Engagement Adds More Value than Just the Bottom Line

Thursday, April 25, 2013 by Julie Urlaub

Employees can make a difference in internalizing sustainability and translating high-level commitments into action and results in a corporate sustainability plan. When you consider that daily, employees make far reaching decisions impacting an...

How Sticky are Your Sustainability Communications?

Wednesday, April 24, 2013 by Julie Urlaub

The post, The Stickiness Factor states: The New York based firm, Media Dynamics, estimates that the average American is now exposed to at least 254 different commercial messages in a single day. There are billions of websites vying for your...

Rethinking Waste for Earth Day

Thursday, April 18, 2013 by Julie Urlaub

Do you know your waste and recycling facts? The average American office worker uses about 500 disposable cups every year. Every year, Americans throw away enough paper and plastic cups, forks, and spoons to circle the equator 300 times. Every...

Five Additional Tips for Your Employee Engagement Strategy

Thursday, April 11, 2013 by Julie Urlaub

Who is ultimately responsible for stakeholder engagement? Where do employees rank among business sustainability stakeholders? And how do they directly contribute to your business' success? These are the questions many business sustainability and...

Sustainable Innovation Is All About Engagement

Wednesday, April 10, 2013 by Julie Urlaub

A commonly held belief which is gaining much more attention these days is that employees with a vested interest in the success of the company become much more aligned with the goals of the organization. Thus, the key is to link business...

Why Executive Engagement on Social Media Channels is Critical for Sustainability

Wednesday, April 10, 2013 by Julie Urlaub

With the dawn of social media, consumers are able to directly connect and voice their opinions to brands not in a private conversation, but amongst the hundreds, thousands and possibly millions who are connected through the Social Web. No longer...

Telecommuting – Finding Individual Business Balance

Monday, April 8, 2013 by Julie Urlaub

While telecommuting is not a new concept, the manner in which it is implemented and the successes businesses have seen is consistently evolving. What we have found is that there is a balance each company must find between desirable hours spent...

Simple Steps to Making Good Friday a Great Green Friday

Friday, March 29, 2013 by Julie Urlaub

In some cultures around the world, today is known as Good Friday. For us in the personal and business sustainability space, we ask: Why not make today a Great Green Friday? Within our own personal sustainability consulting experiences, we...

One Small Act App Makes for Big Impact

Monday, March 25, 2013 by Julie Urlaub

"No act of kindness, however small, is ever wasted." Aesop Do you fall prey to routine habits out of convenience or do you take extra steps to embrace sustainability concepts in your daily life? It seems in recent years being busy has become the...

Does Taiga Have TrueGrit at the National Ultra Endurance Mountain Bike Series Opener?

Friday, March 15, 2013 by Julie Urlaub

What does it take to race a mountain bike for nearly 100 miles in the early Spring when you haven't had a chance to ride dry trails in a long time? True Grit. The trueGrit Epic Bike Race, held in St. George, Utah, is the season opener for...

Gamification: The Hottest Tool in the Sustainability Toolkit

Thursday, March 14, 2013 by Julie Urlaub

Can we be "nudged" into better, more sustainable practices that help the environment? The post, Is a 'nudge' in the right direction all we need to be greener ? says so. Citing subliminal and visual cues accompanied by policy nudges, the post...

8 Ways Pinterest Personalizes Sustainability for Green Brands

Friday, March 8, 2013 by Julie Urlaub

“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director The path of business sustainability is a journey. And what makes up a journey? Experiences. As sustainability consultants,...

Being a Persuasive Change Agent Requires Effective Communication: Here's How

Thursday, March 7, 2013 by Julie Urlaub

Language is power... Language can be used as a means of changing reality. ~ Adrienne Rich A challenge with corporate sustainability has been all about changing mindsets and systems. Businesses often try to sell change to the organization as a way...

Why Telecommuting Engages Employees, Saves Money and the Environment

Wednesday, March 6, 2013 by Julie Urlaub

Sustainable businesses looking to reduce cost and integrate environmental programs in business operations are looking to remote work options to do the trick. Apparently, there's more to gain than just "helping" the environment. A report by the...

Join Us

Subscribe to Our
Mailing List

Search This Blog

Categories