Enhancing Business Sustainability through Innovation Partnering

“Many R&D organizations use open innovation to expand their innovation networks and increase the number of ideas they can use for product development…But before you can benefit from open innovation, you need to communicate why your organization...

Where is Business Sustainability Taking You in 2014 and Beyond?

For every company, the business plan is a map that leads an organization on one of an endless number of possible journeys.  It provides a common understanding to internal stakeholders and is a communication tool to the external world of company’s...

The Difference Sustainable Storytelling Makes

At the heart of sustainable living and sustainable business strategies lies a foundation of innovation; refreshing new approaches that deliver unprecedented results.  While the media and mainstream focus may be populated with stories of mishaps,...

Engagement is the Key to Sustainable Change Management

“The most successful transitioning leaders are not shy about making changes in their new organizations and have the skills required to successfully drive that change. In fact, possessing change management skills increases the likelihood of transition...

Build Brand Loyalty with Social Media for Sustainable Business

Does your product or service sell on its sustainability credentials alone?  Does your company embody business sustainability concepts that today’s consumers demand?  When visiting with clients around social media marketing conversations, they tell us...

Does Your Business Sustainability Strategy Need a Value Chain Map?

“Value chain mapping is a process that identifies the main activities associated with a company's service or product line and is often used in corporate strategy in order to identify performance improvement opportunities. Corporate...

Avoid the Pitfalls - What Doesn’t Work in Social Media for Sustainability Communications

There are numerous challenges marketing a green product.  For one, being green isn't good enough.  Selling on the environmental attributes of a product doesn't work.  Consumers need to know that a green product performs equally as well - if not...

Pinterest 101 for Green and Sustainable Businesses

As if there weren’t enough social media marketing platforms already?  Many or our small business clients express concern about not having enough time to effectively market their sustainable business practices on social media let alone take on using...

Questions to Ask: Is Sustainability Right for Your Business?

How long does a company keep producing a product that does not sell?  How long does a supplier last who fails to deliver on-time?  In the business world, action must generate return to be sustainable. The business landscape is always changing, yet, a...

Communication is Critical to Sustainable Business Change

“Managers have a large part to play in making sure workers understand the change and how it will affect their day-to-day work. In fact, managers who communicate change effectively can improve their direct reports’ performance by as much as 29.2%.”...

How Can Your Supply Stakeholders Enhance Sustainable Growth?

Over the years, our sustainability consulting practice has discussed the value of stakeholder engagement.  We have thoroughly discussed the concept of sustainable supply chain management.  These conversations have typically centered around cost...

Getting Started: 8 Trusted Resources for Sustainability and CSR Communications on Social Media

Is the sustainability movement here to stay?  What about social media? Many argue that sustainable business strategies, as well as, social media are just passing trends.  Yet, within our sustainability consulting practice, we argue, profitable...

Myths and Truths about Business Sustainability

While service industries don't have smokestacks and may have less environmental impacts than a manufacturing facility, they too can benefit from sustainable business strategies to mitigate risks and capture new business opportunities.  However, it...

A Sustainability Compass for Business

Are you enabling sustainability in your business?  Are you identifying and managing business sustainability risk?  Are you actively implementing specific sustainability concepts into core businesses operations?  At some point in time these questions...

Sharing is Caring: How Social Media for Sustainability Creates Value

Building Trust through Social Media for Sustainability is More Critical than Ever.   With the dawn of social media, consumers are able to directly connect and voice their opinions to brands not in a private conversation, but amongst the...

Transforming Information into Meaningful Business Sustainability Action

“It all begins with data, although it takes a great deal of effort by a wide range of players to make the data useful at the scale needed to effect change.” –GreenBiz For years, even before the business sustainability boom, mainstream media has been...

Building Connections and Partnerships using Social Media for Sustainability

Social media plays a role in clearing up the confusion of what sustainability is by educating and informing others.  It offers knowledge sharing opportunities to learn best practices and connect with other like minded professionals in building...

Simple Steps to Address Social Media Criticism

What are others saying about your business?  Is it positive or negative sentiment?  What tools are available online for reputation management?  In as much as business sustainability definitions are shaped and given context by a company's culture,...

Building Trust through Social Media for Sustainability is More Critical than Ever

When you as a consumer are considering making a larger purchase, as in a big screen TV or a refrigerator, what is the criteria that you use in your decision making?  Sure, you may look at price, you may research warranty options or delivery...

Maximizing Business Sustainability Portfolio Value

“Almost 90% of R&D executives are concerned about the quality of projects in their portfolio. Companies who can shut down low-value projects and move resources to more promising breakthrough opportunities report improved sales performance and annual...