Social Media for Sustainability

Business Sustainability Integration – Tips from Lean Implementation

Friday, May 17, 2013 by Julie Urlaub

In an unlikely source, Food Magazine, our sustainability finds some interesting business sustainability insight. Contained within the post, Closing the Cap: Lean Management, is a discussion of process efficiencies and the elimination of waste in...

Social Media Success Defined

Thursday, May 16, 2013 by Julie Urlaub

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. As we mentioned...

How Would You Define A Sustainability Leader?

Wednesday, May 15, 2013 by Julie Urlaub

What is a leader? What are the qualities of great business sustainability leadership? Does leadership rest only on the shoulders of those in the top positions in your organization or is it present in each of us? Our business...

Who Are My Stakeholders and How Do I Engage With Them?

Monday, May 13, 2013 by Julie Urlaub

Stakeholders: Usually thought of as a corporate term used to define employees and investors most affected by a decision. While true, this view only represents a very small slice of the total spectrum. We find in our sustainability and social...

Capitalizing on Business Sustainability Indicators

Monday, May 13, 2013 by Julie Urlaub

“Having the right metrics isn’t enough; it’s what you do with them that counts. Leading companies are better at understanding the interrelationships between different metrics, knowing when to trade-off metric precision for credibility, and using...

Is Going Paperless Sustainable?

Friday, May 10, 2013 by Julie Urlaub

The old rule of paper was, “File, Don't Pile". However, with growing eco awareness, there is a clear environmental need for paperless offices. The paper industry is one of the world’s major polluting industries and one of the largest...

What are Social Resources – Are Yours Engaged?

Wednesday, May 8, 2013 by Julie Urlaub

Recent business success stories reveal that, armed with even the best ideas and intentions, an organization can become bogged down with the complexities of ‘actionable’ next steps in a sea of miscommunication. As such, the ability to leverage...

Exploring New Concepts in Sustainable System Change

Tuesday, May 7, 2013 by Julie Urlaub

“If you need radical or disruptive innovation, your existing body of knowledge, your scope and frameworks, even your tools and insights may become barriers to innovation rather than accelerators. That’s because true innovation is about...

Content or Context: Which Creates Powerful Sustainability Communications?

Tuesday, May 7, 2013 by Julie Urlaub

Sustainability has emerged as an important component to our everyday lives, directly shaping our daily activities— the products we purchase; the materials we recycle; and our views on politics, business, climate change, and more. While its...

Why Your Green Business Needs a Social Media Policy and What to Do About It

Monday, May 6, 2013 by Julie Urlaub

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. The 2011 Social...

New Concepts in How Social Media Makes Employees More Productive

Friday, May 3, 2013 by Julie Urlaub

Does Social Media Make Workers More Productive? According to a recent study from McKinsey Global Institute (MGI), there is a great deal of potential value in using social media “to enhance communications, knowledge sharing, and collaboration...

How to Set Up Pinterest for Green Brands in 5 Easy Steps

Thursday, May 2, 2013 by Julie Urlaub

Unless you are new to social media marketing, then you know that the new hottest social media platform is Pinterest. With more than 20 million monthly active users spending on average over 90 minutes on the site each month, it is arguably...

Discover the Ease of Consumer Stakeholder Engagement Today

Wednesday, May 1, 2013 by Julie Urlaub

Within our business sustainability programs, we encourage our clients to recognize that most business stakeholders have a vested interest in the success of the company. This aligned interest, if properly managed, creates an openness to new...

How Social Media Engagement With Stakeholders Can Guide Business Innovation

Tuesday, April 30, 2013 by Julie Urlaub

The ability to capitalize on opportunity or mitigate business risk often depends on the availability and access to quality information. Being able to sift through what is important and what is not can be a determining factor in transforming a good...

Achieving Ideal Balance between Sustainability and Disruptive Change

Wednesday, April 24, 2013 by Julie Urlaub

One of the challenges with business sustainability has been changing traditional organizational mindsets and existing business process. The reality is that corporate leaders most often try to sell change to the organization as a way to attain...

How Sticky are Your Sustainability Communications?

Wednesday, April 24, 2013 by Julie Urlaub

The post, The Stickiness Factor states: The New York based firm, Media Dynamics, estimates that the average American is now exposed to at least 254 different commercial messages in a single day. There are billions of websites vying for your...

The Use of Language in a Culture of Sustainability

Monday, April 22, 2013 by Julie Urlaub

A challenge with corporate sustainability has been about changing mindsets and systems. Businesses often try to sell change to the organization as a way to attain agreement and accelerate sustainable business implementation. Selling change...

Earth Day Inspiration - 25 Green and Sustainability Pinterest Boards to Follow

Wednesday, April 17, 2013 by Julie Urlaub

In a perfect world, our world's energy is powered by renewable sources, business sustainability is the norm, and sustainable lifestyles abound. While we're not quite there yet, as a sustainability consultant, I ask, "What will get us there?"...

How Can Business Metrics Guide Your Sustainability Communications?

Tuesday, April 16, 2013 by Julie Urlaub

Does business sustainability create value? According to the post, Companies that Invest in Sustainability Do Better Financially, yes, CSR does add value. Resource efficient companies — those that use less energy and water and create less waste...

Sustainable Talent Management During M&As

Friday, April 12, 2013 by Julie Urlaub

Our sustainability consulting finds that highly effective organizations in the current climate recognize the talent of the future does not reside exclusively or even in a large part outside the walls of the current organization. Instead, these...

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