Tips for Successful Sustainable Innovation Strategy Execution

Today, more and more companies are spending a considerable amount of time defining key risks, identifying reference points, and evaluating the potential impacts to long-term business sustainability.  It is in this light that our own sustainability...

Defining Communications Success with the Right Metrics for Social Media and Sustainability

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. As we mentioned in...

Sharing is Caring: Why Sustainable Storytelling Works

The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand.  However, what is compelling...

Effect of Organizational Structures on Sustainable Innovation

In the corporate world, most business leaders agree that achieving real bottom line improvements, whether through reduction in operating cost or enhanced revenue, is critical to business sustainability.  Our sustainability consulting...

Enhancing Sustainable Innovation Strategies through Business Partnering

“Open innovation initiatives can help further your company’s competitive advantage, and improve R&D efficiency and performance…But should you have a separate team dedicated to managing the efforts? The majority of our members do not, according to a...

The Three C’s of Sustainability Communications

Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be...

If You Struggle With Social Media for Sustainability, Watch our Videos!

One of the great challenges facing sustainability, especially business sustainability, is the ability to measure success. The other challenge, is communicating that success in meaningful, relevant ways to interested stakeholders.  As adoption of both...

Social Media Is Taking Sustainable Innovation to the Next Level

“How has this innovation and paradigm explosion molded our culture and how can this new world be leveraged in open innovation?” Our sustainability consulting practice recalls this quote from last year in the Huffington Post article, Open Innovation...

On Our Radar: Weekend Reading List for Social Media Communications

At Taiga Company, we advocate there is an emerging role of social media for stakeholder engagement and for businesses to communicate their broader corporate responsibility agenda.  In fact, we advocate that social media,  executed successfully, can...

Are You Clear on How You Define Sustainable Innovation?

Innovation strategies are progressive actions that seek out opportunities to add value.  These strategies are most often viewed as the marks of the most progressive companies.  They are defined by a shift in the way something is currently being...

How Social Media Engagement Increases Employee Engagement

How Much is a Disengaged Workforce Costing You?  Is there a reason to do employee engagement right?  In fact, are there dangers of a disengaged workforce?  Absolutely! Many would argue low employee morale, broken culture, loss of productivity and...

Finding Your True North Star for Sustainability Communications

Many people are confused as to what sustainability means and how it applies to business.  To some, they hear the word sustainability and it means renewable energy to them.  To others it may mean organic farming practices; however, to another person,...

6 Resources for Sustainable Leadership

In business, every function has a purpose and every job requires a unique set of skills in order to fulfill on that purpose.  When it comes to defining roles for a sustainable business future, what skills and leadership qualities will your business...

How Social Media is a Tool for Engaging Others in Sustainability

To build an effective plan for long-term sustainability, it is important to understand that this activity involves more than just defining a vision, creating a strategy, implementing sustainability concepts, and managing the on-going processes. ...

Transparency: Can Business Sustainability Function Without It?

As the global expectation for sustainable products, services and corporate action continues to grow, many leading organizations are embracing business sustainability as a means to gain a long-term competitive advantage.  These organizations are...

Refining Your Sustainable Innovation Plan

A common characteristic across leading sustainability companies is the ability to recognize creativity and deliver new products that address societal and environmental challenges in a way that delivers business sustainability and long term value....

Social Media Policies and Roles: Working For or Against Your Company?

Corporate policies are put in place to maintain consistency and drive efficiency within an organization. But sometimes, a lack of policy cohesion can undermine the corporate sustainability goals leaving both employees and stakeholders disenchanted. ...

Tie Your Social Media Strategy to the Bottom Line

“Tipping points often occur when something intended for use by one group of people gets adopted by another. When people think about social media, and in particular Twitter, they do not normally connect it with besuited financiers. But that connection...

How to Overcome Sustainable Business Innovation Hurdles

Pursuing business sustainability, by definition, means that an organization and its leadership are aware of the dynamic environment in which the company operates.  Whether incorporating sustainability concepts into an existing business plan or...

How Social Media Transforms Sustainability Messages from Logic to Heartfelt Connections

Many people are confused as to what sustainability means and how it applies to business.  To some, they hear sustainability and it means renewable energy to them.  To others it may mean organic farming practices; however, to another person,...