Adding Sustainable Business Value through Enhanced Engagement

What does it mean to be a sustainable business?  Does it mean a company produces a ‘green’ product or service from a sustainable supply chain?   Does it mean the company must also maintain sustainable internal business process?  What about the...

Maximizing Virtual and Eco Friendly Conferences for Sustainability Gains

Bringing people together for meetings, often for multiple days at a time, can create a "host" of environmental impacts—from the smog and greenhouse gas emissions associated with air and ground travel to the paper, plastic, and food waste associated...

10 Ways Social Media Promotes Innovation and Knowledge Sharing with Stakeholders

Social media engagement, executed successfully, can be a powerful vehicle to build sustainable business communications by engaging with stakeholders.  With new tools and strategies changing the way the business world communicates and exchanges...

Social Media Primer for Green Business

While some small business owners falsely believe that social media is just a “trend,” social media marketing has proven to be an excellent and cost-effective way to promote your small business. After all, social media engagement allows you to...

How Social Media Engagement for Green Business can Attract Investors

Many CFOs and their organizations are ignoring new social-media technologies and networks because they’re not comfortable with them.  Granted, CFOs have a plethora of concerns that cause them to resist making a wholehearted, structured commitment to...

How Social Media Communications Overcomes Sustainability Challenges

Sustainability has emerged as an important component to our everyday lives, directly shaping our daily activities— the products we purchase; the materials we recycle; and our views on politics, business, climate change, and more. While its exact ...

What Role does Social Media Play in Knowledge Management?

What exactly is knowledge management?  According to the American Productivity & Quality Center (APQC),  knowledge management as a mindset that extends beyond the flow of traditional business process.  It focuses on the dissemination of information,...

How Can Leadership Communications Impact the Adoption of Sustainability using Social Media?

In business, every function has a purpose and every job requires a unique set of skills in order to fulfill on that purpose.  When it comes to defining roles for a sustainable business future, what skills and leadership qualities will your business...

8 Ways Twitter Engages Stakeholders for Sustainability and CSR Communications

“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants,...

20 Social Media Resources to Grow Your Green Business

Social media, although a relatively recent phenomenon, is becoming an essential tool for value creation in sustainable business, and within all businesses, an increasingly important part of any business’s marketing and client base development ...

Enhancing Business Sustainability through Innovation Partnering

“Many R&D organizations use open innovation to expand their innovation networks and increase the number of ideas they can use for product development…But before you can benefit from open innovation, you need to communicate why your organization...

The Difference Sustainable Storytelling Makes

At the heart of sustainable living and sustainable business strategies lies a foundation of innovation; refreshing new approaches that deliver unprecedented results.  While the media and mainstream focus may be populated with stories of mishaps,...

Build Brand Loyalty with Social Media for Sustainable Business

Does your product or service sell on its sustainability credentials alone?  Does your company embody business sustainability concepts that today’s consumers demand?  When visiting with clients around social media marketing conversations, they tell us...

Avoid the Pitfalls - What Doesn’t Work in Social Media for Sustainability Communications

There are numerous challenges marketing a green product.  For one, being green isn't good enough.  Selling on the environmental attributes of a product doesn't work.  Consumers need to know that a green product performs equally as well - if not...

Small Business Sustainability Lessons for Larger Organizations

A common misconception is that sustainable business strategies are the private playground for larger organizations.  Nothing could be further from the truth.  Our sustainability consulting practice finds that today’s more integrated small businesses...

Questions to Ask: Is Sustainability Right for Your Business?

How long does a company keep producing a product that does not sell?  How long does a supplier last who fails to deliver on-time?  In the business world, action must generate return to be sustainable. The business landscape is always changing, yet, a...

How Can Your Supply Stakeholders Enhance Sustainable Growth?

Over the years, our sustainability consulting practice has discussed the value of stakeholder engagement.  We have thoroughly discussed the concept of sustainable supply chain management.  These conversations have typically centered around cost...

Getting Started: 8 Trusted Resources for Sustainability and CSR Communications on Social Media

Is the sustainability movement here to stay?  What about social media? Many argue that sustainable business strategies, as well as, social media are just passing trends.  Yet, within our sustainability consulting practice, we argue, profitable...

A Sustainability Compass for Business

Are you enabling sustainability in your business?  Are you identifying and managing business sustainability risk?  Are you actively implementing specific sustainability concepts into core businesses operations?  At some point in time these questions...

Building Connections and Partnerships using Social Media for Sustainability

Social media plays a role in clearing up the confusion of what sustainability is by educating and informing others.  It offers knowledge sharing opportunities to learn best practices and connect with other like minded professionals in building...