Five Questions to Energize Sustainable Innovation Discussions

“In order for sustainable innovation processes to take root within a business, it is critical to develop business logic that integrates sustainability with the core objectives and capabilities of the firm.” This was the lead-in to a recent...

What You Need to Know about Social Media Engagement for Sustainability

One of the great challenges facing sustainability, especially business sustainability, is the ability to measure success. The other challenge, is communicating that success in meaningful, relevant ways to interested stakeholders.  As adoption of...

Online Sustainability Communities - Meeting Points for CSR Engagement

“For years, standard corporate practice has been to invest and develop Corporate Social Responsibility and Sustainability programs with minimal engagement of those they materially affect — customers, suppliers, employees, local communities, investors...

What Are the Key Steps to Sustainable Breakthrough Change?

The most successful transitioning leaders are not shy about making changes in their new organizations and have the skills required to successfully drive that change. In fact, possessing change management skills increases the likelihood of transition...

What Are the Keys to Effective Sustainability Communication?

As global expectations for ‘sustainable’ businesses practices continue to intensify, many companies are beginning to view business sustainability as a key component of their long-term business planning process.  In addition, our...

5 Magical Mindsets for Halloween to Create Sustainability Success

What seasonal spells would you cast for Halloween?  Do you need a crystal ball? A flying broomstick?  Or, just maybe, could your mind be your superpower?  Many say that thought power is the key to creating reality. Everything you perceive in the...

7 Ways to Make Social Media Work for Your Green Business

Is the sustainability movement here to stay?  What about social media? Many argue that sustainable business strategies, as well as, social media are just fads or passing trends.  Yet, within our sustainability consulting practice, we argue,...

How Social Media Engagement is Advancing Sustainable Leadership

In addition to executive management playing a critical role in the success of a company, business sustainability requires leadership across the entire organization.  While management may ultimately carry the responsibility of sustainable...

Tips for Successful Sustainable Innovation Strategy Execution

Today, more and more companies are spending a considerable amount of time defining key risks, identifying reference points, and evaluating the potential impacts to long-term business sustainability.  It is in this light that our own sustainability...

Defining Communications Success with the Right Metrics for Social Media and Sustainability

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. As we mentioned in...

Effect of Organizational Structures on Sustainable Innovation

In the corporate world, most business leaders agree that achieving real bottom line improvements, whether through reduction in operating cost or enhanced revenue, is critical to business sustainability.  Our sustainability consulting...

The Three C’s of Sustainability Communications

Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be...

If You Struggle With Social Media for Sustainability, Watch our Videos!

One of the great challenges facing sustainability, especially business sustainability, is the ability to measure success. The other challenge, is communicating that success in meaningful, relevant ways to interested stakeholders.  As adoption of both...

On Our Radar: Weekend Reading List for Social Media Communications

At Taiga Company, we advocate there is an emerging role of social media for stakeholder engagement and for businesses to communicate their broader corporate responsibility agenda.  In fact, we advocate that social media,  executed successfully, can...

Transparency: Can Business Sustainability Function Without It?

As the global expectation for sustainable products, services and corporate action continues to grow, many leading organizations are embracing business sustainability as a means to gain a long-term competitive advantage.  These organizations are...

Refining Your Sustainable Innovation Plan

A common characteristic across leading sustainability companies is the ability to recognize creativity and deliver new products that address societal and environmental challenges in a way that delivers business sustainability and long term value....

How to Overcome Sustainable Business Innovation Hurdles

Pursuing business sustainability, by definition, means that an organization and its leadership are aware of the dynamic environment in which the company operates.  Whether incorporating sustainability concepts into an existing business plan or...

How Social Media Transforms Sustainability Messages from Logic to Heartfelt Connections

Many people are confused as to what sustainability means and how it applies to business.  To some, they hear sustainability and it means renewable energy to them.  To others it may mean organic farming practices; however, to another person,...

How Is Sustainability Altering the Measures of Business Success?

“The belief in shareholder value continues to dominate Wall Street’s thinking and that of the broader investment community, including financial analysts, portfolio managers and individual investors. Yet, cracks are beginning to appear in the...

What Does Being Inauthentic on Social Media Mean?

Many question the common mistakes that business make in social media marketing.  There are a host of problems that you read about in blog posts and books - as in common problems - and there are a ton of them.  Some include: Ignoring social...