Are You Getting Business Sustainability Results?

  Within the Financial Times article, Companies See Innovation Without Results, our sustainability consulting finds a parallel conversation to those which many executives are having in relation to business sustainability measures.   The...

Business Sustainability Integration – Tips from Lean Implementation

  In an unlikely source, Food Magazine, our sustainability finds some interesting business sustainability insight.  Contained within the post, Closing the Cap: Lean Management, is a discussion of process efficiencies and the elimination of waste in...

Social Media Success Defined

  Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. As we mentioned...

Who Are My Stakeholders and How Do I Engage With Them?

  Stakeholders: Usually thought of as a corporate term used to define employees and investors most affected by a decision.  While true, this view only represents a very small slice of the total spectrum.  We find in our sustainability and social...

What are Social Resources – Are Yours Engaged?

  Recent business success stories reveal that, armed with even the best ideas and intentions, an organization can become bogged down with the complexities of ‘actionable’ next steps in a sea of miscommunication.  As such, the ability to leverage...

Exploring New Concepts in Sustainable System Change

  “If you need radical or disruptive innovation, your existing body of knowledge, your scope and frameworks, even your tools and insights may become barriers to innovation rather than accelerators. That’s because true innovation is about...

Content or Context: Which Creates Powerful Sustainability Communications?

  Sustainability has emerged as an important component to our everyday lives, directly shaping our daily activities— the products we purchase; the materials we recycle; and our views on politics, business, climate change, and more. While its...

Why Your Green Business Needs a Social Media Policy and What to Do About It

  A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.  The 2011 Social...

New Concepts in How Social Media Makes Employees More Productive

  Does Social Media Make Workers More Productive?   According to a recent study from McKinsey Global Institute (MGI), there is a great deal of potential value in using social media “to enhance communications, knowledge sharing, and collaboration...

How to Set Up Pinterest for Green Brands in 5 Easy Steps

  Unless you are new to social media marketing, then you know that the new hottest social media platform is Pinterest.  With more than 20 million monthly active users spending on average over 90 minutes on the site each month, it is arguably...

Discover the Ease of Consumer Stakeholder Engagement Today

    Within our business sustainability programs, we encourage our clients to recognize that most business stakeholders have a vested interest  in the success of the company.  This aligned interest, if properly managed, creates an openness to new...

How Social Media Engagement With Stakeholders Can Guide Business Innovation

  The ability to capitalize on opportunity or mitigate business risk often depends on the availability and access to quality information.  Being able to sift through what is important and what is not can be a determining factor in transforming a good...

Achieving Ideal Balance between Sustainability and Disruptive Change

  One of the challenges with business sustainability has been changing traditional organizational mindsets and existing business process.  The reality is that corporate leaders most often try to sell change to the organization as a way to attain...

The Use of Language in a Culture of Sustainability

  A challenge with corporate sustainability has been about changing mindsets and systems.  Businesses often try to sell change to the organization as a way to attain agreement and accelerate sustainable business implementation. Selling change...

Earth Day Inspiration - 25 Green and Sustainability Pinterest Boards to Follow

  In a perfect world, our world's energy is powered by renewable sources, business sustainability is the norm, and sustainable lifestyles abound.  While we're not quite there yet, as a sustainability consultant, I ask, "What will get us there?"...

How Can Business Metrics Guide Your Sustainability Communications?

  Does business sustainability create value?  According to the post, Companies that Invest in Sustainability Do Better Financially, yes, CSR does add value.   Resource efficient companies — those that use less energy and water and create less waste...

Proof Is In the Pudding: CSR Drives Public Confidence

  Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be...

Five Additional Tips for Your Employee Engagement Strategy

  Who is ultimately responsible for stakeholder engagement?  Where do employees rank among business sustainability stakeholders?  And how do they directly contribute to your business' success?  These are the questions many business sustainability and...

Sustainable Innovation Is All About Engagement

  A commonly held belief which is gaining much more attention these days is that employees with a vested interest in the success of the company become much more aligned with the goals of the organization. Thus, the key is to link business...

Engaging the Sustainability Needs of the Customer

  Within our business sustainability programs, we encourage our clients to recognize that most business stakeholders have a vested interest in the success of the company.  This aligned interest, if properly managed, creates an openness to new...