How Social Media Engagement Inspires a Business Sustainability Culture Change

To build an effective plan for long-term sustainability, one must first understand that this activity involves more than just defining a vision, creating a strategy, implementing sustainability concepts, and managing the on-going processes. ...

10 Ways Social Media Promotes Innovation and Knowledge Sharing with Stakeholders

Social media engagement, executed successfully, can be a powerful vehicle to build sustainable business communications by engaging with stakeholders.  With new tools and strategies changing the way the business world communicates and exchanges...

Driving Value into the Corporate Social Responsibility Conversation with Sustainability Communications

Through our sustainability consulting experiences, the professional consultants of Taiga Company have come to recognize that one of the main challenges in implementing a business sustainability plan is pairing sustainability concepts to...

Social Media Primer for Green Business

While some small business owners falsely believe that social media is just a “trend,” social media marketing has proven to be an excellent and cost-effective way to promote your small business. After all, social media engagement allows you to...

How Social Media Engagement for Green Business can Attract Investors

Many CFOs and their organizations are ignoring new social-media technologies and networks because they’re not comfortable with them.  Granted, CFOs have a plethora of concerns that cause them to resist making a wholehearted, structured commitment to...

Taking Sustainable Supplier Management to the Next Level

Traditionally businesses and professional consulting firms have focused their procurement and supply chain management efforts on efficiency, particularly actions to reduce costs. While these practices provide great insight into spend control, the...

How Social Media Communications Overcomes Sustainability Challenges

Sustainability has emerged as an important component to our everyday lives, directly shaping our daily activities— the products we purchase; the materials we recycle; and our views on politics, business, climate change, and more. While its exact ...

Where Does Innovation Fit in Your Business Sustainability Model?

Although the concept of business sustainability has gained mainstream momentum, the application of sustainability concepts and their practical applications to specific business value still remain just out of reach for many companies.  The balance ...

How to Capture Business Sustainability Value through Consumer Engagement

Our sustainability consulting firmly believes that an open innovation approach fosters an environment for creative ideas and inspired actions from both internal and external stakeholders.   Recognizing that key stakeholders have a vested interest in...

What Role does Social Media Play in Knowledge Management?

What exactly is knowledge management?  According to the American Productivity & Quality Center (APQC),  knowledge management as a mindset that extends beyond the flow of traditional business process.  It focuses on the dissemination of information,...

How Can Leadership Communications Impact the Adoption of Sustainability using Social Media?

In business, every function has a purpose and every job requires a unique set of skills in order to fulfill on that purpose.  When it comes to defining roles for a sustainable business future, what skills and leadership qualities will your business...

Can Your Business Sustainability Stakeholders Tell You What You Want?

“Your innovation projects won’t be able to meet goals if you don’t know what the business expects in the first place. But it’s not enough to take their project objectives at face value. You need a way to identify the underlying needs of these goals...

8 Ways Twitter Engages Stakeholders for Sustainability and CSR Communications

“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants,...

What Can We Learn from Sustainable Retail Communications?

With sustainability concepts and definitions subject to interpretation, the same business sustainability programs claimed as "sustainable" are also subject to negative commentary from various forms of media.  A strong reputation is a...

Where Is the Voice of the Supplier in the Sustainable Supply Chain?

Servicing the customer is not a new concept to business sustainability.  Neither is incorporating consumer insights directly into product and service development.  However, where does the supply chain and voice of the customer factor into...

20 Social Media Resources to Grow Your Green Business

Social media, although a relatively recent phenomenon, is becoming an essential tool for value creation in sustainable business, and within all businesses, an increasingly important part of any business’s marketing and client base development ...

The Difference Sustainable Storytelling Makes

At the heart of sustainable living and sustainable business strategies lies a foundation of innovation; refreshing new approaches that deliver unprecedented results.  While the media and mainstream focus may be populated with stories of mishaps,...

Engagement is the Key to Sustainable Change Management

“The most successful transitioning leaders are not shy about making changes in their new organizations and have the skills required to successfully drive that change. In fact, possessing change management skills increases the likelihood of transition...

Build Brand Loyalty with Social Media for Sustainable Business

Does your product or service sell on its sustainability credentials alone?  Does your company embody business sustainability concepts that today’s consumers demand?  When visiting with clients around social media marketing conversations, they tell us...

Does Your Business Sustainability Strategy Need a Value Chain Map?

“Value chain mapping is a process that identifies the main activities associated with a company's service or product line and is often used in corporate strategy in order to identify performance improvement opportunities. Corporate...