Who Are My Stakeholders and How Do I Engage With Them?

  Stakeholders: Usually thought of as a corporate term used to define employees and investors most affected by a decision.  While true, this view only represents a very small slice of the total spectrum.  We find in our sustainability and social...

What Is A Community Stakeholder?

  Stakeholder: defined as a group or an individual who, not only is affected by, but can also directly affect the actions of a company. Business stakeholders are often limited to the most obvious (i.e. investors, employees, suppliers customer, etc.)....

When and How Do Sustainable Breakthroughs Happen?

  In a recent Forbes Magazine article, Why Tim Cook And Greg Gretsch Are Wrong About Innovation Teams, we find an executive level discussion on how to head-off the threat of new ideas by engaging the knowledge of the stakeholder base.  Leveraging the...

What are Social Resources – Are Yours Engaged?

  Recent business success stories reveal that, armed with even the best ideas and intentions, an organization can become bogged down with the complexities of ‘actionable’ next steps in a sea of miscommunication.  As such, the ability to leverage...

Exploring New Concepts in Sustainable System Change

  “If you need radical or disruptive innovation, your existing body of knowledge, your scope and frameworks, even your tools and insights may become barriers to innovation rather than accelerators. That’s because true innovation is about...

Discover the Ease of Consumer Stakeholder Engagement Today

    Within our business sustainability programs, we encourage our clients to recognize that most business stakeholders have a vested interest  in the success of the company.  This aligned interest, if properly managed, creates an openness to new...

How Social Media Engagement With Stakeholders Can Guide Business Innovation

  The ability to capitalize on opportunity or mitigate business risk often depends on the availability and access to quality information.  Being able to sift through what is important and what is not can be a determining factor in transforming a good...

Applications of Environmental, Social and Governance (ESG) Performance

  “Trust reached an all-time low of 24 percent in 2011, down from 69 percent in 2008…To rebuild trust, investors and the public need comparable data on how financial institutions are managing environmental, social and governance (ESG) performance.”...

Where Does Talent Rank Among Your Precious Business Sustainability Resources?

  “Employees are the key to creating sustainable companies, but that they - and their colleagues in human resources - are often overlooked when companies embark on environmental programs…they help better companies attract better people and motivate...

Achieving Ideal Balance between Sustainability and Disruptive Change

  One of the challenges with business sustainability has been changing traditional organizational mindsets and existing business process.  The reality is that corporate leaders most often try to sell change to the organization as a way to attain...

Engaging the Sustainability Needs of the Customer

  Within our business sustainability programs, we encourage our clients to recognize that most business stakeholders have a vested interest in the success of the company.  This aligned interest, if properly managed, creates an openness to new...

Build Your Social Engagement for Sustainability in 6 Simple Steps

  It's been questioned if social media change the world?  Can it make our world a better world?  How is it advancing the sustainability conversation?  Considering that for the first time in the history of humanitarian aid, the internet and...

Why Stakeholders are Your Sustainability Information Check Points

  Over the last few weeks, our sustainability has been researching and writing about knowledge management.  From collection to resulting motivated action, we have attempted to sift through the normal to define best practices.  Today, our research...

How Community Engagement Is A Win for Sustainable Partnering

  Most companies today recognize, at least at a the high-level, the consequences and negative impacts of their choices on the communities in which they conduct their day-to-day business.  Some also employ outreach programs designed to make a positive...

Being a Persuasive Change Agent Requires Effective Communication: Here's How

  Language is power... Language can be used as a means of changing reality. ~ Adrienne Rich A challenge with corporate sustainability has been all about changing mindsets and systems.  Businesses often try to sell change to the organization as a way...

Stakeholders Continue to Call for Sustainable Business Change

  According to a recent Ceres report, Majority of World’s Largest Companies Shifting to Clean Energy, more than 60 percent of world’s largest companies have renewable energy or greenhouse gas reduction commitments.  Key highlights of the...

What Can We Learn from Small Business Sustainability Alignment?

  In our sustainability consulting, we work with a wide variety of clients.  Most of the time the smaller firms are curious about their larger counterparts, but sometimes the big companies ask: what the smaller more nimble companies are doing?  It is...

Does it Matter Where You Spend Your Green Marketing Dollars?

  As consumers continue to scrutinize business sustainability actions and new product developments, there remains an increasing need to be transparent with more credible information. Labeling a product or service with basic eco awareness just doesn't...

Social Media, the Environment, and Collaboration - On the Minds of CEO's and Future Leaders

  Executives often focus on external factors or ‘big picture’ concepts that will bridge the obstacles faced in the moment.  In many cases the tools, resources, and innovative business solutions required to meet these challenges are right there at...

How Do You Measure the Success of Your Communications?

  Performance measures have always been a part of business.  Over time, companies have learned to incorporate metrics most applicable to their stakeholders.  Our business sustainability consulting experience reveals the leading organizations are...