Business Sustainability Tips for Reaching Your Consumer Base

“To truly discover customer needs, we need to define the width and breadth of potential customers (both those who currently buy from us, those who currently don't buy from us and the potential future customers) and their current and future needs and...

On Our Radar: Weekend Reading List for Social Media Communications

Social media engagement is becoming the transparent, engaging, competitive advantage that business sustainability delivers. As a result, many businesses have already realized value by incorporating social media into traditional business processes...

Power Your Sustainability Plan with Engaging Communications

Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be...

Building a Strategy for Sustainable Growth

In today’s business climate, the competition for business is growing exponentially and globally.  To survive and even step beyond the competition, our sustainability consulting practice is helping companies explore new avenues which drive...

What Everybody Ought to Know About Sustainability and Small Business

Owning a small business has never been for the faint of heart, and over the past decade radical shifts in government policy, the financial world, and technology (particularly how we communicate) have presented even more challenges — and opportunities...

How Social Media Engagement is Advancing Sustainable Leadership

In addition to executive management playing a critical role in the success of a company, business sustainability requires leadership across the entire organization.  While management may ultimately carry the responsibility of sustainable...

How Executives on Social Media Will Help Sustainability Perform Better

A recent IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that 70% of the responding CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to...

Collaborative Leadership is the Key to Sustainability

Attempting to seize new opportunities and improve competitive positions, business leaders are looking for innovative solutions.   In fact, research shows that innovation will be essential to both short-tem opportunistic value capture and longer-term...

Capturing the Value of the Customer Across the Organization

Servicing the customer is not a new concept to business sustainability; however, incorporating consumer insights directly into product and service development is a growing business trend. The Corporate Executive Board recently released its...

Water Wise Eco Habits for #EcoChallenge2014

Do you want to go green but just don't know where to start?  Well, great news!  You don't have to be a fantastic to live green and you can get started today.  Going green isn't an all or nothing approach -just a simple transition into making better...

Defining Communications Success with the Right Metrics for Social Media and Sustainability

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. As we mentioned in...

When Is the Last Time You Revalidated Your Sustainability Goals?

Working with clients and peers around the world, our own experiences reveal there is an optimum balance of stretch goals, an open culture, and key stakeholder engagement can facilitate a healthy stream of new ideas. However, the questions facing...

Sharing is Caring: Why Sustainable Storytelling Works

The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand.  However, what is compelling...

Effect of Organizational Structures on Sustainable Innovation

In the corporate world, most business leaders agree that achieving real bottom line improvements, whether through reduction in operating cost or enhanced revenue, is critical to business sustainability.  Our sustainability consulting...

Enhancing Sustainable Innovation Strategies through Business Partnering

“Open innovation initiatives can help further your company’s competitive advantage, and improve R&D efficiency and performance…But should you have a separate team dedicated to managing the efforts? The majority of our members do not, according to a...

The Three C’s of Sustainability Communications

Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be...

Tips for Improving Business Sustainability Implementation

It probably goes without saying that business leaders are always looking for new and innovative ways to improve their businesses.  One of the most dramatic exercises to reshape the entire company, from top to bottom, is to examine the processes that...

Social Media Is Taking Sustainable Innovation to the Next Level

“How has this innovation and paradigm explosion molded our culture and how can this new world be leveraged in open innovation?” Our sustainability consulting practice recalls this quote from last year in the Huffington Post article, Open Innovation...

On Our Radar: Weekend Reading List for Social Media Communications

At Taiga Company, we advocate there is an emerging role of social media for stakeholder engagement and for businesses to communicate their broader corporate responsibility agenda.  In fact, we advocate that social media,  executed successfully, can...

Are You Clear on How You Define Sustainable Innovation?

Innovation strategies are progressive actions that seek out opportunities to add value.  These strategies are most often viewed as the marks of the most progressive companies.  They are defined by a shift in the way something is currently being...