Can Your Business Sustainability Stakeholders Tell You What You Want?

“Your innovation projects won’t be able to meet goals if you don’t know what the business expects in the first place. But it’s not enough to take their project objectives at face value. You need a way to identify the underlying needs of these goals...

8 Ways Twitter Engages Stakeholders for Sustainability and CSR Communications

“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants,...

What Can We Learn from Sustainable Retail Communications?

With sustainability concepts and definitions subject to interpretation, the same business sustainability programs claimed as "sustainable" are also subject to negative commentary from various forms of media.  A strong reputation is a...

Shaping Sustainability Reality through Your Expectations

The bigger the dream, the more you aspire to become.  Dreams are great - they inspire us. However, inspiration without eco action is only good intent.  A question to ponder is, what do you expect from yourself?  What do you expect from your business?...

Where Is the Voice of the Supplier in the Sustainable Supply Chain?

Servicing the customer is not a new concept to business sustainability.  Neither is incorporating consumer insights directly into product and service development.  However, where does the supply chain and voice of the customer factor into...

20 Social Media Resources to Grow Your Green Business

Social media, although a relatively recent phenomenon, is becoming an essential tool for value creation in sustainable business, and within all businesses, an increasingly important part of any business’s marketing and client base development ...

Enhancing Business Sustainability through Innovation Partnering

“Many R&D organizations use open innovation to expand their innovation networks and increase the number of ideas they can use for product development…But before you can benefit from open innovation, you need to communicate why your organization...

Business Sustainability as a Pivot Point

Green or sustainable business practices are rapidly becoming mainstream in the day-to-day business world. Companies both large and small are learning first-hand the value of integrating eco awareness into their operations and business strategies. ...

Where is Business Sustainability Taking You in 2014 and Beyond?

For every company, the business plan is a map that leads an organization on one of an endless number of possible journeys.  It provides a common understanding to internal stakeholders and is a communication tool to the external world of company’s...

Building Structure Around Sustainable Open Innovation

Traditionally business sustainability efforts have first focused on the low-hanging fruit.  These efforts often include sustainability concept such as: cost reduction, efficiency, risk mitigation.  While these effort tie directly to the bottom line,...

The Difference Sustainable Storytelling Makes

At the heart of sustainable living and sustainable business strategies lies a foundation of innovation; refreshing new approaches that deliver unprecedented results.  While the media and mainstream focus may be populated with stories of mishaps,...

Engagement is the Key to Sustainable Change Management

“The most successful transitioning leaders are not shy about making changes in their new organizations and have the skills required to successfully drive that change. In fact, possessing change management skills increases the likelihood of transition...

Build Brand Loyalty with Social Media for Sustainable Business

Does your product or service sell on its sustainability credentials alone?  Does your company embody business sustainability concepts that today’s consumers demand?  When visiting with clients around social media marketing conversations, they tell us...

Does Your Business Sustainability Strategy Need a Value Chain Map?

“Value chain mapping is a process that identifies the main activities associated with a company's service or product line and is often used in corporate strategy in order to identify performance improvement opportunities. Corporate...

Business Sustainability – Are You Getting Up Close and Personal?

Building an effective long-term business sustainability plan usually requires executives to first understand that this activity involves more than the thoughts and vision of a select few in a boardroom.  Our sustainability consulting practice has...

Avoid the Pitfalls - What Doesn’t Work in Social Media for Sustainability Communications

There are numerous challenges marketing a green product.  For one, being green isn't good enough.  Selling on the environmental attributes of a product doesn't work.  Consumers need to know that a green product performs equally as well - if not...

Pinterest 101 for Green and Sustainable Businesses

As if there weren’t enough social media marketing platforms already?  Many or our small business clients express concern about not having enough time to effectively market their sustainable business practices on social media let alone take on using...

Questions to Ask: Is Sustainability Right for Your Business?

How long does a company keep producing a product that does not sell?  How long does a supplier last who fails to deliver on-time?  In the business world, action must generate return to be sustainable. The business landscape is always changing, yet, a...

Gathering New Insight into Sustainable Supply Chain Risk

"Remember, you don't 'have' a supply chain; you're in one." -Bruno Sarda, head of Global Sustainability Operations for Dell This was the closing remark in the keynote presentation at the Climate Leadership Conference last week in San Diego.  It was...

Communication is Critical to Sustainable Business Change

“Managers have a large part to play in making sure workers understand the change and how it will affect their day-to-day work. In fact, managers who communicate change effectively can improve their direct reports’ performance by as much as 29.2%.”...