Founder and Managing Partner of Taiga Company

Hi! I'm Julie Urlaub+!  I am the Founder and Managing Partner of Taiga Company.  While I wear many hats, my primary role at Taiga Company is consulting and advising clients on purpose driven communications in the social space.  Specialty...

How Big Do You Think? Noticing the Correlation between Expectations and Results

The bigger the dream, the more you aspire to become.  Dreams are great - they inspire us. However, inspiration without eco action is only good intent.  A question to ponder is, what do you expect from yourself?  "We tend to live up to our...

Engaging the Power of Business Sustainability Driven Teams

Within our sustainable business programs, we've developed a keen interest in stakeholder engagement, particularly in leveraging knowledge and eco awareness of individuals already in place within a business, a community, or even a much smaller social...

How Social Media Transforms Sustainability Messages from Logic to Heartfelt Connections

Many people are confused as to what sustainability means and how it applies to business.  To some, they hear sustainability and it means renewable energy to them.  To others it may mean organic farming practices; however, to another person,...

How Is Sustainability Altering the Measures of Business Success?

“The belief in shareholder value continues to dominate Wall Street’s thinking and that of the broader investment community, including financial analysts, portfolio managers and individual investors. Yet, cracks are beginning to appear in the...

How to Take Your Sustainable Supply Chain to the Next Level

“The perception of Procurement's capabilities is often limited to savings. Procurement leadership at Clorox created a simple and memorable framework that expands both how business partners view Procurement and how Procurement staff engage with the...

What Makes a Top Sustainability Company Great? Ask Sodexo - Topping the Dow Jones Sustainability Index for 10th Consecutive Year

What differentiates sustainable companies from traditional ones? How do you compare leading sustainability driven companies?  Which companies are leading the way year over year?  The Dow Jones Sustainability Index provides answers to these questions. ...

On Our Radar: Weekend Reading List for Social Media Communications

At Taiga Company, we advocate there is an emerging role of social media for stakeholder engagement and for businesses to communicate their broader corporate responsibility agenda.  With the traditional press release falling way to anyone...

What Are the Sustainability Jobs of the Future?

In our sustainability consulting, we express to clients that pursing a ‘green’ career is a natural extension of living a sustainable lifestyle.   When you embrace eco awareness as a part of your daily life, it is natural to pursue the same...

Checklist: Sustainable Business Culture

When you think of "Sustainability" what comes up for you?  It is so big and broad in scope, yet any one definition of it can also be so very small or too defining.  This dual state presents a number of challenges when attempting to focus the...

Focus Will Be the Key to Sustainable Talent Management

The forecasts for the coming years continue to indicate a much better future than the recent past.  Looking to the immediate horizon and the current job market, the data projects an increasing demand for a new kind of business sustainability...

Happy Marriage Between Sustainability and Human Resources

“Back in 2008, we identified the growing trend of environmental and sustainability education in both large and small companies. In our most recent results, 73 percent of respondents indicated that their company is educating employees across the...

If You Don’t Think Social Media is Changing the World, Then Think Again

As previously written in 6 Ways Social Media Benefits Building a Better World, we advocate there is an emerging role of social media for stakeholder engagement and for businesses to communicate their broader corporate responsibility agenda.  With the...

Continue to Challenge Sustainable Business Misconceptions

Today, the business leaders who are proactively embracing sustainable business strategies are taking a step in the direction of detection and prevention.  They are taking the opportunity to rework traditional business practices and models to...

What Does Being Inauthentic on Social Media Mean?

Many question the common mistakes that business make in social media marketing.  There are a host of problems that you read about in blog posts and books - as in common problems - and there are a ton of them.  Some include: Ignoring social...

Little Known Ways Energy Management Can Offer a Competitive Advantage

Companies have long been committed to reducing their energy consumption and/or emissions as part of environmental or risk management policies.  However, these policies have typically been disconnected from traditional economic incentives and business ...

Examining Component to Effect Sustainable Communication

Evidence has shown that stakeholder engagement is critical to a company’s ability to capitalize on its eco awareness, product stewardship, reputation, and overall business sustainability programs.   In addition, the rise of social media has...

Revisiting the Bottom Line of Sustainability

“You know that business is taking things seriously when, instead of just toying with ideas or playing with stakeholders, they start to crunch the numbers…a growing number of companies are really starting to think about the market opportunity spaces....

10 Reasons to Drive Social Media Engagement on Social Channels for Sustainability

"There's only one thing in the world worse than being talked about, and that's not being talked about."  Oscar Wilde, 1890 This quote written over a century ago summarizes one of the driving factors for today’s social media engagement strategy...

Give Your Sustainable Innovation Strategy a Three Pump Boost

Innovation strategies are progressive actions that seek out opportunities to add value.  These strategies are most often viewed as the marks of the most progressive companies.  They are defined by a shift in the way something is currently being...

8 Reasons Twitter Should Be On Your Radar for Green Business Marketing

The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand.  However, what is compelling is...