Founder and Managing Partner of Taiga Company

Hi! I'm Julie Urlaub+!  I am the Founder and Managing Partner of Taiga Company.  While I wear many hats, my primary role at Taiga Company is consulting and advising clients on purpose driven communications in the social space.  Specialty...

Business Sustainability Tips for Reaching Your Consumer Base

“To truly discover customer needs, we need to define the width and breadth of potential customers (both those who currently buy from us, those who currently don't buy from us and the potential future customers) and their current and future needs and...

On Our Radar: Weekend Reading List for Social Media Communications

Social media engagement is becoming the transparent, engaging, competitive advantage that business sustainability delivers. As a result, many businesses have already realized value by incorporating social media into traditional business processes...

Power Your Sustainability Plan with Engaging Communications

Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be...

Accelerating the Development of Your Sustainability Talent

Business sustainability driven organizations recognize the talent of the future does not reside exclusively or even in a large part outside the walls of their current organization.  Instead, these sustainable talent development leaders are creating...

Building a Strategy for Sustainable Growth

In today’s business climate, the competition for business is growing exponentially and globally.  To survive and even step beyond the competition, our sustainability consulting practice is helping companies explore new avenues which drive...

What Everybody Ought to Know About Sustainability and Small Business

Owning a small business has never been for the faint of heart, and over the past decade radical shifts in government policy, the financial world, and technology (particularly how we communicate) have presented even more challenges — and opportunities...

How Social Media Engagement is Advancing Sustainable Leadership

In addition to executive management playing a critical role in the success of a company, business sustainability requires leadership across the entire organization.  While management may ultimately carry the responsibility of sustainable...

How Can Small Business Capture the Value of Sustainability?

“We want to create change and make a profit. We want to improve systems and pay our employees well. We want to innovate, create and produce and we want to do it with all resources, all stakeholders, including the earth, in the forefront of our minds....

How Executives on Social Media Will Help Sustainability Perform Better

A recent IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that 70% of the responding CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to...

Collaborative Leadership is the Key to Sustainability

Attempting to seize new opportunities and improve competitive positions, business leaders are looking for innovative solutions.   In fact, research shows that innovation will be essential to both short-tem opportunistic value capture and longer-term...

Green Thinking As Pathway to Changing Habits

"Every thought is a seed. If you plant crab apples, don't count on harvesting Golden Delicious." ~ Bill Meyer As Charles Reade said, "Sow a thought, and you reap an act. Sow an act, and you reap a habit, and you reap a character. Sow a character, and...

Capturing the Value of the Customer Across the Organization

Servicing the customer is not a new concept to business sustainability; however, incorporating consumer insights directly into product and service development is a growing business trend. The Corporate Executive Board recently released its...

Eco Magic and Sustainability Spells: Ways to Green Your Halloween

Looking to cast some magic this Halloween but need a little help?  Maybe a love potion would do the trick!    Perhaps a magic spell?  As a sustainability consultant, I've been known to cast a little magic of my own.  In my professional consulting,...

Tips for Successful Sustainable Innovation Strategy Execution

Today, more and more companies are spending a considerable amount of time defining key risks, identifying reference points, and evaluating the potential impacts to long-term business sustainability.  It is in this light that our own sustainability...

Water Wise Eco Habits for #EcoChallenge2014

Do you want to go green but just don't know where to start?  Well, great news!  You don't have to be a fantastic to live green and you can get started today.  Going green isn't an all or nothing approach -just a simple transition into making better...

Redefining Roles in Sustainable Business Reporting

Relative to business sustainability monitoring and reporting, the debate continues on whether a company should focus on transparency and continuous individual improvement or corporate performance measures relative to a broader...

Three Steps to Enhance Your Sustainable Innovation Strategy

Innovation programs are progressive actions that seek out opportunities to add value through sustainable growth.  These strategies are most often viewed as the marks of the most progressive companies.  They are defined by a shift in the way something...

Defining Communications Success with the Right Metrics for Social Media and Sustainability

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. As we mentioned in...

When Is the Last Time You Revalidated Your Sustainability Goals?

Working with clients and peers around the world, our own experiences reveal there is an optimum balance of stretch goals, an open culture, and key stakeholder engagement can facilitate a healthy stream of new ideas. However, the questions facing...

Sharing is Caring: Why Sustainable Storytelling Works

The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand.  However, what is compelling...