Business Sustainability: Building Your Core

Monday, December 21, 2009 by Julie Urlaub
image: circle of core talentAs an avid cyclist and a competitive mountain bike rider, I understand the value of a strong core.  It is the foundation for movement and body stabilization that can be a differentiator from the competition at the finish line.  When it comes to business sustainability, building on a strong core is just as important to the stability of the company.

When you take a first pass scan over a variety of organizations, the differentiating factors that most often jump out are the products and services being provided.   Drilling down further you might find that the true distinguishing characteristics are the competencies that went into the producing them.  These competencies are based on the strength of the company’s core talent.

In our professional consulting, we find that many companies live and die by the quality and effectiveness of their staff.   However, building and strengthening the company’s core in today’s environment takes more than management or the actions of any one person.  Many companies are looking to sustainability as a means to engage the organization and build on core competencies.

•    Company has a genuine commitment to business sustainability that is visible at all levels within the organization.

•    Company has active dialog with key stakeholders on sustainability issues.

•    Company leverages employee eco awareness to engage organization in the sustainable direction of the company.

•    Company promotes a culture that empowers employees to define and make sustainable change in their daily work activities.

Our sustainability consulting works with businesses to understand the value of an engaged  workforce.  By leveraging sustainability as an organizational enhancement, highly effective companies are creating business sustainability cultures with a strong set of motivated core talent.  

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