Green Girly Girl: Eco Transformation

One of the benefits of being a personal consultant is the joy in witnessing personal eco transformations. Not too long ago I was approached by a woman self proclaimed as a "girly girl" . Although she had always had an interest in eco awareness, she really felt like she would have to compromise her current lifestyle to live green.

As a sustainability consultant introducing sustainability concepts to living a green/ sustainable lifestyle, it makes sense to look for different ways to integrate eco awareness into your life. The most impactful areas of our lives are those that we do by habit. As part of our "girly girl's” personal sustainability plan, we comprehensively looked at her lifestyle and identified areas to integrate sustainability concepts.

Not unlike most women, a big concern for her was her personal care and cosmetics Being uneducated in the environmental friendly products available today, she held the opinion that eco friendly personal care products were inferior and less desirable compared to traditional brands in the market.

After educating her on the ongoing work by the Organic Consumers Association (OCA) and the suggested ingredients to avoid in traditional cosmetics, we then evaluated eco friendly alternatives specific to her needs. Fortunately, there are some wonderful organic personal products available today and we were able to completely shift her use of traditional products to organic and environmentally friendly products.

In living a sustainable lifestyle, using organic personal care products is not only good for you, but it's also good for the environment and good for businesses. Purchasing and continual use of eco friendly products exercises a financial vote in expanding the organic consciousness into the mainstream. It also encourages companies to incorporate the environmental principals that these companies demonstrate.

Fortunately, our self proclaimed "girly girl" is now a green girly girl.