“What should you do if you want companies to go green? Demand it, of course. It's a strategy that makes perfect sense, given that companies themselves say consumers are the biggest drivers of the sustainability changes they're willing to make”.In the last 10 years, we have seen a dramatic increase in eco awareness, with a significant shift in the knowledge of the general public and in the response from the business world. Evidence of this shift can be most easily seen in the shear number of alternative products and services available to consumers today.
We are now living in a time of consumer driven options: alternative technologies when buying a new car, organics at the local supermarket, and clean electricity is becoming available at our wall socket.
This consumer shift in power is spawned by a flood of available information.
- Public eco awareness has increased through celebrity activism and with mainstream movies like Al Gore’s An Inconvenient Truth or Leonardo DiCaprio’s 11th Hour. Documentaries have moved to the big screen.
- Current information is more available to the general public via the internet through articles, blogs, and specialty sites like Environmental Leader and Grist.
- There is also a host of new environmental news and programming available on the TV today.
Access to information has put the consumer in the driver’s seat. In comparison to previous generations, sustainable products and services are not being brought to the consumer; so much as, the consumer is defining the products and services they want available in the market. Businesses are responding and changing strategies.
At Taiga Company, our small business resources work with businesses to respond to the changes in the market. We provide sustainability consulting that helps meet the needs and expectations of customers.
Come along for the ride!
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