Sustainability: business, life, environment

If you knew you were paying too much for something and could get the same thing right down the street for the same price, what would you do?  The answer is that most people, when given access to information, will make the best personal choice.  Now if told to buy it down the street, or else, would the same motivation be present?

Too often discussions around sustainability focus on pressing issues, risks, and negative outcomes as the primary drivers for change.  According to Peter Senge, Senior Lecturer in Behavioral and Policy Sciences at the MIT Sloan School of Management, fear-driven behavior change only motivates for as long as people feel the issues are pressing on them. As soon as the fear recedes, so does the motivation.

So rather than focus on consequence from a predetermined choice, why not focus on expanding eco awareness  through accessibility to information.  Our professional consulting resources finds this practice currently working with individuals and business seeking sustainable change.

In just one example, utility companies across the United States are beginning to install smart meters which will provide greater visibility into home and office energy consumption.  These devices provide our energy conscious clients with real-time information on electricity usage and cost. 

Armed with insight, consumers are able to make eco living and business sustainability choices to consume less.  Applied broadly, visibility to the right information can provide businesses and individuals the opportunity to make more informed, personally-driven, and sustainable choices. 

Experience has shown that it is sometimes easier to focus on the negative outcome of not pursuing sustainability.  By directing attention to the other side of the equation, the pursuit of business sustainability or a sustainable lifestyle is in direct alignment with positive gain.  Our sustainability consulting encourages others to focus thoughts and actions on the value of sustainability and watch how effectively it impacts our world.