Who Says Texans Don't Get Green?

Engaging conversation around sustainable business strategies is always exciting and this morning was no different. Why? Because as a sustainability consultant in the heart of Texas, I was welcomed with open arms to speak at the Houston Business Connection. The Houston Business Connection is an allegiance of business professionals in Houston’s prestigious Spring Branch/Memorial area in which its members are committed to fostering growth in the Houston business community by providing local entrepreneurs a central source for their core business and personal needs. Generally, Texans are known for embracing independence and not necessarily sustainability concepts; however, this network of professionals demonstrated that eco awareness is alive and kicking in Texas.

We started out clarifying misconceptions around business sustainability. Our working definition for the day: business sustainability is not only about the environment. It's about profitable businesses including the social and environmental impacts of their decisions in a way that strengthens the organization, the community, and the environment.

What were the hot topics?

Sustainability as a profit center
Sustainable business strategies for the year ahead
Energy efficiency to increase profits
Double whammies! Eco actions that boost productivity and also reduce carbon emissions.

While there may be some in Texas still arguing that sustainability is a passing trend, profitable businesses are not. Sustainable business strategies are designed to bring eco awareness and sustainability concepts to employees, customers, and suppliers which bring value to the organization and also broaden and expand sustainability concepts into the communities and lives of the individuals. Many thanks to the Houston Business Connection for inspiring eco awareness in their organization and the community.