12 Ideas for Eco Friendly Promotion

Monday, July 13, 2009 by Julie Urlaub
image: eco friendly USB flash driceSelecting the perfect trade show product can be time consuming.  Limiting your choices to environmentally friendly promotional products can help significantly. You will be narrowing your search to include only promotional products companies that offer eco friendly promotional products.
 
As we have seen in your sustainability consulting, businesses are realizing the benefits of implementing sustainability concepts into their operations.   One way of doing so is by using eco awareness for promoting the company's name. 
 
The best way to select an eco friendly promotional give away is to choose a product that is appealing as well as functional. 
 
Following are some suggestions offered in our professional consulting practice.  Eco friendly products that can be used as promotional gifts:
  • Eco friendly USB flash drives
  • Plantable Seed Cards
  • Eco Friendly Apparel
  • Eco-Friendly Bags
  • Eco-Friendly Pens, Pencils, and Notebooks
  • Promotional Drink ware
 
Many of our clients have preexisting promotional material for their events.  We encourage clients to transition their traditional products to incorporate sustainable concepts in their promotional offerings.
 
For a trade show exhibit:
  • Use Eco friendly materials. GoGreenDisplays offers exhibit displays, banners, and lighting systems, all with eco awareness built into their products.
  • Another option is to use a local exhibitor company.
  • Employ the sustainable concept of the three R's: reduce, reuse, recycle and reduce the space of your exhibit, reuse the exhibit, and recycle when it has reached its end of life.
  • Utilize WiFi and educate attendees of your company products/ services via a laptop thereby eliminating the use of paper.
  • Bring the minimum printed material and print on eco friendly materials.  Ideally, collect business cards from attendees and send a company e-brochure as a thank you for visiting your booth. 
  • Be mindful of energy use in the exhibit and turn off equipment immediately after the show.
 
Incorporating eco friendly business promotion is one more way to add eco awareness to your workplace as well as promote the businesses' sustainability values.

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