Advancing the Business Sustainability Conversation

Tuesday, February 23, 2010 by Julie Urlaub
image: conversationIn our professional consulting experience, we find the exploration of sustainability concepts, particularly in business, is more often a reaction to an undesirable outcome rather than a pursued or unknown value.   The link between sustainability and business action is commonly an effort to address a predefined risk or business cost.  Few organizations truly advance the sustainability conversation to unlock the unknown future value.

For many, the value of business sustainability can only be seen in tangible results- when sustainability concepts are directly applied to specific areas of concern in current business processes and practices.  The ability to transcend lagging business sustainability measures to a pursued future value can often differentiate an innovative organization from the rest of the pack.

Our sustainability consulting resources devote a considerable amount of effort to the future value of sustainable business action.  While the pursuit of business sustainability value is often specific to an organization’s unique drivers, there are some value components that are of common interest to most businesses.

•    Improving business reputation to create consumer loyalty.

•    Creating brand differentiation to increase sales.

•    Improving employee satisfaction and retention to increase productivity and promote innovation.

•    Improving stakeholder engagement to align business goals and drive profitability.

By leading the business sustainability conversation and facilitating alignment with business partners in a common pursuit of value, an organization is setting itself up for business sustainability success.  At Taiga Company, our professional consulting encourages business leaders to take an internal approach to sustainability.  We help build focused business sustainability programs that define internal sustainability values in conjunction with key business stakeholder interests.  Our firm offers sustainability consulting and resources that can help build a business sustainability plan that is right for your unique values drivers.

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