Are You Catching the Eye of ‘Green’ Investors?

One of most critical components to growing or simply sustaining business operations is the ability to access a consistent source of financing.   With only a small segment of the business world capable of self-financing, most business must seek external investment. But what is sparking the interest of today’s business investment community?

Despite the fact that investment dollars remain less available than a few years ago, ‘sustainable’ business investment appears to have momentum. This fact, among other business drivers, has executives positioning their organizations in a new light to catch the eye of investors.

According to recent figures, venture capital funding has not yet fully rebounded to 2008 levels. However, ‘green’ business investment showed a dramatic improvement over the last year.

The fact is businesses with a demonstrated effort to reduce risk have a higher probability of a stable future. Thus, ‘green’ investors are seeking executive leadership which understands business sustainability risk and opportunity. Among the many business improvement areas of interest, here are a few that are differentiating businesses among investment portfolios.

•    Energy Consumption Plan – The increased business risk of rising energy costs has investors rewarding companies with a demonstrated plan to reduce energy consumption and evaluate alternative sources of supply.

•    Emission Reduction Programs – As Green House Gases (GHGs) continue to receive attention, proactive companies implementing process improvements and advanced remediation technologies are seen as more attractive.

•    Sustainable Supply – Growing concern with supply chain stability in the current economy, preference is being given to companies with strategic sourcing and procurement guidelines in alignment with business sustainability strategies and supplier operations.

•    Sustainable Market Strategy – With a noticeable change in consumer behavior, investors are seeking businesses with a business sustainability plans to tap into the expanding ‘green’ market and increase consumer loyalty.

‘Green’ has shifted from a movement, to a market, to an investment opportunity. As companies target risk reduction and a new and growing customer segment, investors are seeking to align with today’s best. Our sustainability consulting provides information and professional services to improve your business and catch the eye of sustainable business investment.