Is it possible that Twitter, Facebook, and blogging could be the three pillars of sustainable communications? Two posts, Business Blogging for a Sustainable Purpose and Who are the Tweeps Tweeting for A Better Green Brand? explore the value of social media for sustainability communications. Our friend Fabian Pattberg asks, Facebook – A useful Sustainability and CSR platform? And, mirroring thoughts on the subject include those found in the post, Sustainability Professionals + Facebook = Worth It?
However, with sustainability concepts and definitions still subject to interpretation and debate, there are challenges to effectively and clearly communicating the business sustainability message. Consumers, prospects, potential business partners require different levels of stakeholder engagement and buy in to your company as well as to your definition of business sustainability.
As we've noted, companies on the leading edge are evaluating the economic, social and environmental impacts that will ultimately affect profitability. Green business practices are becoming more and more the norm, as companies both large and small realize the value of integrating eco awareness and sustainability concepts into their operations and business strategies. As sustainability concepts and definitions evolve blogging for a sustainable purpose has emerged. But what makes a great CSR/ sustainability blog great? Here's what we think:
- Good blogs have a voice.
- Good blogs offer education.
- Good blogs compel readers to eco action.
Blogging and social meida builds better green brands. The propagation of sustainable information to effectively communicate business sustainability successes is becoming a more active dialog. The biggest contribution anyone can make in the sustainability space is to share, communicate, and inspire others by living the example of how sustainability works in your life or business. Blogging and the use of social media as a sustainable purpose is a vehicle that offers a communication channel so others can learn from eco actions and discover the value of sustainability for themselves.
Who are the key players blogging for a better world? Better brands? Discover who is having social media success with sustainability here:
- The Top 25 Green Business Blogs
- Who's got Sustainability Kred?
- 16 Great Corporate CSR Blogs
- Are you following these great CSR / Sustainability blogs?
- Best Sustainability Blogs