Building Sustainable Relationships in Economic Uncertainty

Monday, May 25, 2009 by Julie Urlaub
image: ants and apple/ visual metaphor for building sustainable relationships during uncertainty









Businesses and individuals across the nation and around the globe are feeling the impact of the current economic uncertainty. Many of our own clients are feeling the impacts of softening sales and unstable cash flow.  This has many companies searching for business sustainability answers.

Now more than ever, our professional consulting is faced with these client questions:

•    What should I do with my excess capacity?
•    Where should I deploy my available resources?
•    Where should I dedicate my time?

Businesses positioned to weather the economic storm are taking the opportunity to manage their strategic relationships.  They realize that a strong efficient work dynamic is essential to long-term business sustainability.  Our professional consulting is advising clients to:

•    Focus on customer service: Engage customers in feedback to improve product reliability, quality, and delivery time.  This will strengthen customer relations and improve internal process resulting in lower operating costs.

•    Focus on Supply Chain Management:  Create strategic alliances with suppliers who share common values and goals to ensure sustainability best practices across your supply base.  This will drive efficiency into and cost out of your supply chain.

•    Focus on Employee Relations: Take the opportunity to optimize your workforce, create a business sustainability culture, and align employee and company values.  This will reduce turnover, which reports indicate significantly improves performance.

Business leaders often take a passive approach to survive an economic downturn, such as the one we are currently experiencing.  However, progressive companies are leveraging this time to make their business more competitive.  Our small business resources are working with clients in ways to optimize their strategic relationships in preparation for the recovery.

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