Business Sustainability Re-Shaping the Supply Chain

Thursday, June 11, 2009 by Julie Urlaub
image: Direct from DellFor years, the Dell Direct Model was the ‘ideal’ in supply chain management.  However, pressures and changes in the market have caused Dell to rethink its famed model.  In large part, business sustainability has shifted the views of the ideal supply chain by businesses and individuals around the world.

“The Dell build-to-order and ‘do it all ourselves’ model served the company well for almost 20 years, but the environment has changed.  Our supply chain needs to change dramatically.”  - Mike Cannon, President of Dell Global Operations

In recent conversations with clients, we have discussed the value in the implementation and management of a sustainable supply chain.  Our professional consulting services have taken some lessons from Dell’s success and recent reconfiguration:

•    An adaptive supply chain model is a sustainable model.
•    The business drivers affecting the supply chain can and will change.
•    Continuous stakeholder engagement is critical to supply chain success.

The management of any sustainable supply chain model takes commitment across the entire value chain.  Achieving business sustainability through the supply chain also requires continuous internal monitoring and external engagement.  Our professional consulting focuses on the business drivers that help deliver sustainable value.

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