Business Sustainability: Stimulating Growth in Economic Uncertainty

Thursday, October 8, 2009 by Julie Urlaub
image: sproutAccording to the Corporate Executive Board, many companies stop growing permanently in tough economic times despite the fact that many of the causes of permanent growth stalls are largely preventable.  Differentiating between those who make it and those who do not comes down to making informed decisions and implementing the right strategies.

In our professional consulting, we find that integrating sustainability concepts into core business functions makes companies more nimble in a fast-changing world.  It also makes a business’s brands more attractive to consumers and its executive management more respected by employees, regulators and the financial markets. In short, the drivers for improved business sustainability equate to improved performance.

Specifically, companies are stimulating growth by incorporating sustainability concepts into their internal operations and distribution process.  They are looking beyond basic ‘green’ concepts and targeting the value of integrating business sustainability into their manufacturing and supply chain operations.  These changes represent a major opportunity for companies to deliver improved financial performance.

The business world is beginning to realize that true business sustainability value capture comes from successful implementation of sustainability concepts and strategies.  Some key steps in moving forward include:

•    Developing sustainability strategies linked to business drivers.
•    Engaging key stakeholders in the development of a business sustainability plan.
•    Clearly communicating an action plan.
•    Establishing business sustainability policies and standards.

Through observation and working with clients, we have come to learn that the sustainable leaders of today are anticipating and taking proactive steps to address change in the business world.  At Taiga Company, our sustainability consulting encourages clients to create a competitive advantage by building sustainability concepts and continuous improvement directly into the company’s business model.

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