In what seems like an almost unrecognizable business environment from just a few years ago, our sustainability consulting practice finds executives are seeking action plans to capitalize on the positive economic growth outlook. Focused on strategic planning and resource alignment, we find even the most eager executives still remain cautious. Not wanting to repeat past mistakes, these business leaders often ask: what are the sustainable business growth strategies going forward? Which ones will be right for our organization?The Annual Executive Guidance for 2011 provided by the Corporate Executive Board explains how successful companies operated very differently in the early stages of economic recovery. Defining the medals of companies that consistently outperformed their peers, this report offers seven business sustainability opportunities to drive intelligent growth in 2011.
Breakthrough Revenue Growth:
• Reinvent the Buying Experience to Drive Growth
• Activate Latent Brand Advocates Through Social Media
Innovative Leadership and Productivity:
• Reinvigorate the Lost Generation of Key Corporate Talent
• Drive Staff Productivity Through Manager-Led Development
Reduced Vulnerability and Volatility:
• Measure and Manage “Integrity Capital”
Margin Expansion and Capital Efficiency:
• Overspend on Key Corporate Center Capabilities
• Stress “Residual Control” Over Capital Investments
The ability to drive new levels of sustainable business performance and growth requires more than executive leadership. The differentiating characteristics of business sustainability leaders who outperform the market are sustainable intelligent growth strategies. Our sustainability consulting provides information and resources to companies seeking to energize stagnate business models by integrating sustainability concepts into traditional business processes.


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