Can Social Media be a Catalyst for Green Businesses?

image: catalyst for changeSustainability and Social media together offer a refreshing and innovative approach to business.  But, can social media be a catalyst for green businesses?  This past week, in Agrion's, Exploring Catalyst for Corporate Sustainability Culture Change webinar,we explored how non green businesses who are not sustainable currently, be motivated to adopt sustainable business strategies in their operations.

As shared in the presentation, our sustainability consulting practice believes a catalyst for businesses to go green include social drivers.  Why? Because these tools allow leadership and employees to engage and collaborate with customers, shareholders, suppliers, and specialist, on sustainability and green topics in unique and innovative ways.  Taken from the perspective of curiosity and inquiry, these online stories and information sources can potentially spark eco inspiration within your own business.  

A recording and slide show presentation is available here: Exploring Catalyst for Corporate Sustainability Culture Change   

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