For instance, is your company seeking to move up the business sustainability scale? Are you searching for that singular ‘silver bullet’ or ‘quick fix’ that will solve a specific problem? Or are the organization and its management committed to a more continuous learning mindset change?
The reality is that executives too often focus on the ‘quick fix’ that will bridge the obstacles faced in the moment, with a simple goal to get back to ‘business as usual’. The questions might include: How do we mitigate this environmental/social risk, or how do we patch this hole in our supply?
In this case, sustainability action shows up as a ‘fix’ instead of a ‘change’ or part of the company's business culture. One opportunity in the business world is to adopt a broader definition of sustainability that is not exclusively regarded as environmental sustainability and expand the definition to all parts of the organization. Asked frequently within our business sustainability programs, what are the components of a sustainable business culture?
- Stakeholder Engagement: Collaboration: Include all the Crayons in the Box
- Innovation: Three Executive Mindsets that Propel Sustainable Innovation
- Work life balance: Business Sustainability: Bringing New Meaning to Life/Work Balance
- Meaningful work: Which Path do You Take to Create Meaningful Work?
- Job satisfaction: Cultivating Talent with Sustainability-Based Incentives
- Sustainable leadership: Checklist for Sustainable Leadership: Do You Have What it Takes?
- Marketing: Cleanse your Business of Green Washing Sins
- Sustainability Metrics: Metrics Connecting the Dots Between Business and Sustainability
- Reporting: SAP Q1 Sustainability Report: Blazing New Frontiers in Reporting and Engagement
Thinking of sustainability as a boundless opportunity opens the door to actions beyond what have already been implemented. This allows an organization and its stakeholders to step beyond traditional roles to bring forward new ideas and create a business sustainability culture.