Continuous Decision Making in Sustainability

In life and business, we are faced with an endless number of decisions that need to be made. In our sustainability consulting, we view this on-going evaluation as an opportunity to integrate eco awareness into some of these decision outcomes. While the result of every decision does not have to be directly aligned with sustainable values, the inclusion of sustainability as criteria can greatly improve the evaluation.

The criteria that determine the outcome of a decision are valid to the individual or group making the choice. The factors that lead to the choice of one path versus another are usually based upon the value drivers at that point in time. By incorporating sustainability as criteria in decision process and recognizing that the pursuit of personal or business sustainability is not a single decision, presents an opportunity to make alternative choices.

In our sustainability consulting, we encounter our fair share of arguments against applying sustainability concepts to business or the pursuit of a sustainable lifestyle. We often find that opposition to sustainability stems from a generalization of sustainability to a single decision. In our conversations with clients and friends, we hear:

•    Sustainability does not apply to our business.
•    Our company does not offer a green product or service.
•    Sustainability concepts end up costing more.
•    I do not see the personal benefits of sustainability.

Integrating sustainability into a business or daily living is more than just a single yes or no decision. The pursuit of personal and business sustainability is a mindset change that incorporates expanded eco awareness into decision making.

At Taiga Company, we help companies and individuals make a step change towards incorporating sustainability as criteria in their choices.