Converging on a Positive Vision of Sustainability

In a recent post, Business Sustainability: A Merging of Multiple Conversations, we examined ‘sustainability’ as a convergence of several previously unique and separate conversations. To further expand, these conversations now represent a convergence of action by individuals, businesses, and nations under a common concept of sustainability.

It can be argued that humanity has been working the negative results of unsustainable action for decades or in some cases centuries. Only recently has the term ‘sustainability’ become a widely used and relatively understood term to loosely define a ‘positive future’.

Recently, the term sustainability has gained popularity and is gaining momentum in a positive and unifying direction. Over the last 35 years, sustainability concepts have gradually made their way into daily living, businesses, and politics around the world.

Now for the first time, experts agree that this global common understanding has the myriad of historical sustainable actions moving on a path of convergence.

In a recent interview with Peter Senge, author of ‘The Necessary Revolution: How Individuals and Organizations are Working Together to Create a Sustainable World’, he describes the shift in sustainability from a negative to a positive vision.

“You find companies that went from thinking about how to be ‘less bad’ to actually being ‘more good’. ” -Senge

As a sustainability consultant working with businesses and individuals, we encourage clients to recognize sustainability as a positive movement for their company or personal life. We focus in the direction of value creation from a sustainability plan.