Sustainability: business, life, environment

Valentine's Day is generally celebrated by personal relationships and uncelebrated in the business world.  However, as most leading sustainable business strategists know, challenging assumptions leads to innovative insights.  Using Valentine's Day as a means to connect with key stakeholders is just that endeavor: leveraging a traditional medium with a sustainable twist.  Why not celebrate Valentine's Day as a means to share and connect with stakeholders in the community?  
 
One sustainable business strategy is to partner with suppliers, customers, and employees to collectively contribute to the local community for a common cause.  As noted in our business sustainability programs, these kinds of partnerships lead to beneficial back scratching.  Organizations working together allow sustainability plans to synergize in a way neither organization can achieve on its own and also powerfully contribute on a local level. 
 
Another option?   Corporate volunteering.   Engaging employees in corporate volunteer programs transforms the corporate vision into tangible, qualified action.  By tying corporate sustainability initiatives to day to day processes, it makes a corporate sustainability plan more personable to an employee and helps employees to identify their role in corporate responsibility.   The vision is experienced differently with an emotional link formed between the employee, the organization, and community. 
 
With the essence of Valentine's Day being one of love and appreciation, perhaps sharing in the community is one way for business to celebrate Valentine's Day.