It's been questioned if social media change the world? Can it make our world a better world? How is it advancing the sustainability conversation?
Considering that for the first time in the history of humanitarian aid, the Internet and social media provides individual donors and worthy organizations the ability to connect meaningfully on opposite sides of the world, our sustainability consulting practice would have to say, yes. Social media engagement can help save the world.
More importantly, can social media help YOUR world? Your brand? Your clients?
Social media executed successfully can be a powerful vehicle to build sustainable business communications by engaging with stakeholders. As explained in our professional consulting, social media engagement provides business a global reach. Besides the marketing a team can do in the local community, a social media marketing strategy allow businesses to have a global following allowing individuals, communities, businesses, and non-government organizations the ability to connect with the business in meaningful discussion from anywhere in the world in real time.
So where should sustainability communicators be looking to establish a social media voice?
The recently updated SMI -Wizness Social Media Sustainability Index, offers guidance. Sharing insights to some of the new social media innovation being used by companies across a range of up and coming social media platforms, the guide provides the latest in social media sustainability communication using social platforms, infographics, mobile apps and gamification.
The updated Social Media Sustainability Index is available for download here.