“When it comes to energy and the environment, most people want to do the right thing. But how many people actually contribute to improving energy use and environmental impact is another story.”
This quote from the GreenBiz post, How Businesses Can Use Games to Spur Greener Behavior, speaks to the heart of most business sustainability concept implementations: transforming thought into action. Focusing on employee action, the article offers a light-hearted approach to stakeholder engagement. By applying principals of gaming in a traditional business setting, many companies have already witnessed great success in increased eco awareness.
Research reveals that leading business sustainability companies place an emphasis on sustainability as an integrated business process change consistent with economic recovery business improvement. As we have discussed frequently, the key is to create alignment. The GreenBiz article poses several questions:
- How do we obtain enough information to compare to our peers?
- How do we define the intrinsic and extrinsic rewards to spur action?
- Is your organization driven by social pressures or internal drivers?
Our sustainability consulting finds the gap between awareness and action is often the biggest challenge in the implementation of any change. In terms of business sustainability progress, the action step represents the single largest opportunity. We spend a considerable amount of time exploring avenues to accelerate global eco awareness into true impactful business action.
The concept of gaming presented in the above article may offer one method. Combined with other social media engagement strategies, your company could not only raise the eco awareness of its business sustainability stakeholders but motivate action. Visit us at Taiga Company to learn more.