Napoleon Hill got it right! "First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination. We've all heard it before, "If you always do what you've always done, then you'll always get what you always got." In other words, you can't solve the problem with the same thinking that created it. Such is the case with climate change, carbon, water, and other pressing world concerns.
Have you ever heard the saying: you get what you focus your attention on? With strong indications we are on a road to recovery, are you focusing on the past or the future? The answer to this question could determine whether you have a bright business sustainability future or are doomed to repeat the past.
As we rebuild our personal lives and businesses, distinctions between past and future actions need to be made. The present and future business environment indicates a potentially unlimited opportunity for prosperity and growth. So again, where are you focusing your attention, energy, and resources right now?
Differentiating between reactionary decisions and implementing informed business sustainability strategies can be a fine line, especially in tough times. In our professional consulting, we often qualify decisions in terms of future business sustainability and growth.
In fact, we find business sustainability leaders are looking beyond basic ‘green’ concepts and the challenges of the current economy. They are targeting both the present and future value of integrating business sustainability into their internal business process, supply chain, and customer base. Some of the notable positive actions include:
• Sustainable Education and Development - There is always more you can do to make your business more sustainable. Encourage education and innovation within the organization.
• Sustainable Design – materials selection, energy consumption, manufacturing, product use and operation, and final disposition, early in the product development process.
• Sustainable Partnering – A key aspect of business sustainability is making sure that you manage your supply chain and partner with companies with similar values.
• Management Systems – increase awareness of company’s commitment through established sustainability policies, standards, metrics, and self audits.
Integrating sustainability concepts into core business functions makes brands more attractive to consumers, executive management more respected by employees, and the company more attractive to financial markets. In short, business sustainability is about making the organization stronger and more responsive for a bright and positive future. We encourage everyone to focus on vastness of business sustainability opportunity.