Getting to Know ‘Green’ Labels

It can be said that today’s consumers are on the leading edge of business sustainability. There is an expansion and continuous improvement of options available as purchasers refine their expectations and preferences for alternative products and services. In comparison to just a few years ago, there are ‘green’ choices in almost every product grouping. Sustainable products and services are not being brought to the consumer; so much as, the consumer is defining what they want to be made available in the market.

According to the latest research, consumers have very specific views when it comes to ‘green’ products and services. In fact over quarters of consumers associate ‘green’ products as either:

•    Made of recyclable or reusable material and packaging.

•    Being energy efficient or using renewable energy.

•    Are made with natural or organic ingredients.

As green living consultants, we believe that growing eco awareness and resulting pressure on business sustainability will dictate that best of the best products and services will continuously rise to the top. However, differentiating amount the many options can be a challenge.

With over 400 ‘green’ product labels on the market today, finding the best option can be a little overwhelming. For those looking to pursue a sustainable lifestyle, becoming familiar with the product labels can help make the product selection process more efficient.

At Taiga Company, our eco friendly consulting encourages clients and peers to drive changes in the market by exercising your voice through sustainable product purchases.