How Do You Engage Financial Stakeholders in the Sustainability Conversation?

Wednesday, August 18, 2010 by Julie Urlaub
image: exchange of fundsThe increasing speed and access to information has led companies to reevaluate the traditional relationships with stakeholders, including stockholders and investors.  We find these primarily financially-driven interests groups are becoming increasingly concerned with authentic, transparent, two-way communication that describes the health and business sustainability risk exposure of the organizations in which they are invested.  

This leads us to ask the question: Is your business authentically and effectively communicating its sustainable business strategy or risk exposure to stakeholders? 

In these economic times, investment dollars are less available than they were just a few years ago.  Our sustainability consulting is frequently involved in discussions with clients and peers concerned with start-up and business sustainability project funding options and financing qualifications.  Although ‘green’ is a hot new business opportunity, investors still seek assurances of business stability though clear communication and transparency.

Evidence has shown that stakeholder engagement is critical to a company’s ability to capitalize on its eco awareness, product stewardship, reputation, and overall business sustainability.  While often reduced to environmental and social responsibility, business sustainability is really about taking action to maintain the on-going health and profitability of a company.  

By regularly reevaluating and communicating new business models, strategies, business sustainability programs and applied sustainability concepts, sustainable organizations are able to respond to the critical questions now affecting long-term financial stability.  Taiga Company’s professional consulting can guide your business through the process, media formats, and tools to identify and extract the most value from its direct and indirect relationships.

Comments for How Do You Engage Financial Stakeholders in the Sustainability Conversation?

Monday, October 18, 2010 by Sarah G (Pharos Project):
Nice post. Transparency is important at all levels of stakeholder engagement, not only with investors but also with employees and with the consumers or end users of the product or service as well.

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