Many in the field, including our own sustainability consulting practice, are in agreement that the gap between awareness and action represents the biggest business sustainability opportunity today. In contrast, the majority of project implementation efforts are focused on expanding eco awareness to attain buy-in and/or executive support. Having passed this resistance threshold based on recent executive polls, the next step is transforming awareness into action.
With a seemingly limitless number of possible missteps ahead, you may be asking yourself a few questions:
• How should we begin?
• What should we focus on?
• How will we know what if we are making a difference?
Now you may think these are simple questions to answer, but our sustainability consulting experience can attest that these are often the most difficult to solve. To help you get started or past the awareness/action sticking point, following is a suggested reading list for today business sustainability ‘project champions’:
• Are YOU an eco inspiration?
• Are You a Persuasive Change Agent?
The application of innovate leadership practices to traditional business frameworks can not only reduce resistance but motivate active engagement in sustainable business programs. Our sustainability consulting practice provides information and resources to help overcome internal barriers and promote business sustainability action.