Sustainability: business, life, environment

The ability to capitalize on opportunity or mitigate business risk often depends on the availability and access to quality information.  Being able to sift through what is important and what is not can be a determining factor in transforming a good decision into business turning point.  As we've discussed in the post, Customers: Unlocking the doors on Innovation, an open innovation approach to business sustainability offers stakeholders the opportunity to become engaged in the future of a business.
 
Furthermore, the post, Great Customers Inspire Great Innovations, cites "The most important link in the innovation value chain is an innovative customer. That is, a customer ready, willing, and able to adopt, adapt — and maybe even pay for — an innovative offering. Just as you don't have a performance without an audience, you can't have innovation without customers."  Furthermore, “The essential question is who are the customers that come with the problem sets and parameters that push you to rethink, or redefine, your business? Which customers and clients does your firm celebrate as innovation partners — and why?"
 
Sounds good but what small business resources are available to assist management in engaging with customers and employees?  IdeaScale may be the answer.   IdeaScale is an application that can do just that—offering business owners and managers a way to solicit feedback and advice from customers and employees.  As we engage with companies and business leaders seeking to inspire and motivate sustainable action within their organization, our sustainability consulting professionals encourages them to look to their key stakeholders as a source of valuable market information.  IdeaScale is an application that can facilitate all types of important conversations.
 
While the internet and social media provide individuals, communities, businesses, and non-government organizations the ability to connect with business in meaningful discussion from anywhere in the world in real time, IdealScale offers business a framework to translate the conversations into actionable information.