Innovation: Critical Component to Sustainable Development

Wednesday, June 2, 2010 by Julie Urlaub
image: question With the debate around climate change and the need for business sustainability action still on-going, it is understandable that companies and individuals may not be boldly communicating their business sustainability plan and future programs.  So the question becomes: What is it going to take to reach the tipping-point and initiate mainstream business sustainability action?

In a recent article, the Organisation for Economic Co-Operation and Development (OECD) describes the roll innovation could play in sustainable economic growth of a rebounding economy.  To quote OECD Secretary-General Angel Gurría:

“Knowledge is the main driver of today’s global economy.  Countries need to harness innovation and entrepreneurship to boost growth and employment. This is the key to a sustainable rise in living standards.” 

While this discussion focuses on governmental rolls in the process, businesses and individuals will have an equally important part in the process.  Speaking directly with companies keen to inspire and motivate sustainable action within their organization, our sustainability consulting encourages the engagement of both internal and external sources for new ideas.  We encourage all businesses to drive their own innovation:
 
•    Be Open: embrace creative thinking in the organization.

•    Be Curious: be aware of what the outside world is thinking and how you could respond.

•    Be Imaginative: focus on the future just as much as you focus on the present.
 
By allowing for an environment of creative ideas and inspired actions, businesses can create an innovative culture that promotes long-term business sustainability.  Our professional consulting provided small business resources and tools to help companies facilitate the innovative process as part of an overall business sustainability plan.

Comments for Innovation: Critical Component to Sustainable Development

Tuesday, March 15, 2011 by Christopher Eichenauer:
See my Blog on Innovation as the key driver in sustainable development. http://bit.ly/eF1rDY

Leave a comment





Captcha