Sustainability: business, life, environment

In one of our very first blog posts, Double Take, we discussed the continued “misunderstandings of sustainability” that we at Taiga Company face in our professional consulting.  Businesses and individuals have always had a tough time relating to the enormity of the subject and how it specifically relates to them.  To add to the discussion, there is now concern that the term ‘sustainability’ is loosing effectiveness.

Described in detail an article by Environmental Leader, Sustainability Risks Losing Effectiveness as a Term, the author summarizes the negative aspects of the sustainability concept and its failing ability to motivate and inspire behavior change.

“We don’t want the unsustainable, we don’t want civilization to collapse, we don’t want the human species to fail. Well, of course we don’t want that, but those images don’t move people. ‘Survival’ is not the most inspiring vision. It motivates out of fear, but it only motivates for as long as people feel the issues are pressing on them. Soon as the fear recedes, so does the motivation,”  - Peter Senge, Senior Lecturer in Behavioral and Policy Sciences at the MIT Sloan School of Management

At Taiga Company,  we support the article’s later comments that society needs to focus on the positive vision of sustainability to be more effective.  Through our personal and professional consulting, our goal is to promote the benefits of integrating business sustainability concepts and aspiring to live a sustainable lifestyle.  Visit some our more popular blog posts to see how:

•    Finding Business Value in Sustainability
•    Green living Pays Off
•    Benefits of a Sustainable Work Environment
•    Business Profitability Driving Sustainability
•    Good News on Tax Day: Energy-Efficiency Incentives
•    Reduce Waste for a Sustainable Lifestyle
•    Cycling Inspirations for a Sustainable Lifestyle
•    Successful Home Based Green business: Do you have what it takes?
•    The Economics of Living Green

Sometimes it is easier to focus on the negative outcome of not pursuing sustainability.  By directing attention to the other side of the equation, the pursuit of business sustainability or a sustainable lifestyle is in direct alignment with positive gain.  Our sustainability consulting encourages everyone out there to focus their thoughts and actions on the value of sustainability and watch how effectively it impacts your world.