Is Your Business Taking the Next Step in Business Sustainability?

Tuesday, August 31, 2010 by Julie Urlaub
image: next stepsDriven today largely by cost savings opportunities or risk mitigation, the business world is gradually moving forward on the sustainability continuum.  The feel good efforts of the past have been replaced with real bottom line business sustainability impacts.  Looking into the future, the next step-change will come when stand-alone project implementations become cohesive business sustainability programs across companies, industries, and business as a whole. 

Our sustainability consulting finds many companies are already exploring the larger and more impactful value aspects of business sustainability.  While this is a huge step forward from the very recent past, a much larger prize in your company may come from connecting these stand-alone projects under a singular corporate business sustainability program and overall business mindset change.

Working with both small and large organizations, we stress the value in creating an overarching business case for sustainability as a framework to drive internal cohesion.  Bringing unity to company’s resources and efforts, this aligned understanding will define and communicate the basic questions:

•    What are the business value drivers (cost, revenue, shareholder return)?
•    Are those drivers aligned with a sustainable direction of the company?
•    What are the current and future pressure points that could affect business sustainability?
•    Are we prepared and what are we collectively doing to determine our success?

Companies slow to take action to respond to change or take continuous steps towards improvement often find themselves out-of-touch with both their internal and external stakeholders.  However, making a step-change in the organization is not that difficult.  By simply determining the criteria that will move the company forward along the business sustainability continuum, your organization can have a clear map towards success.

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