Sustainability: business, life, environment

It is estimated that the average person makes between five hundred and a thousand decisions each day.  Multiply that out by weeks and years and we are talking about hundreds of thousands of choices.  Some choices are small, like whether to keep reading this post (please do!), yet other decisions can have significant influence on your life and business.

Our eco living consulting work focuses on the daily choices we, as individuals, make that can have significant impact on our social surrounding, the environment in which we live, and on our personal life experience.  Some may be major sustainable lifestyle decisions while others may be as simple as:

•    Do you want paper or plastic?
•    Do you want organic or conventional?
•    Do you want a paper or an electronic copy?
•    Do you want to share a ride or take your own car?

We view each decision point as an opportunity to integrate eco awareness into some of these decision outcomes.  While the result of every choice we make does not have to be directly aligned with sustainable values, the inclusion of sustainability concepts in the thought process can greatly improve the evaluation.

The factors that lead to the choice of one path versus another are usually based upon personal value drivers at a given point in time.  By incorporating sustainability as criteria in decision process and recognizing that the pursuit of personal or business sustainability is not a single decision, presents an opportunity to make alternative choices.

Integrating sustainability into business or your daily living is more than just a one-time single yes or no decision.  The pursuit of personal and business sustainability is a mindset change that incorporates expanded eco awareness into all decision making.  Make sustainability a part of your daily thought processes and see how it can add value to your life.