March Madness for Business Sustainability

Which company holds the record for being named to the Dow Jones Sustainability Index for 4 years running in the software division?

Which company received top honors for best Report from Corporate Register?

Do you know who your key teams and players are for sustainable March Madness?

March Madness, views from a sustainability perspective could place traditional business models against innovative, sustainable business strategies. Who wins?

Consider the old playbook, "If you always do what you've always done, then you'll always get what you always got." In other words, you can't solve the problem with the same thinking that created it. Such is the case with climate change, carbon, water, and other pressing world concerns.

New Playbook: Business sustainability isn't about sacrificing profitability or becoming an environmental business. Sustainable business strategies span a multitude of topics: stewardship of resources; best practices; reputation, brand management and customer service; leveraging technology and enable a business to meet goals of growth and revenue generation while simultaneously contributing innovative thought leadership to some of the world’s most complex and pressing concerns.

Sustainability can provide a powerful organizing principal for business. The ability to manage both the top and bottom line is the goal of every business. See how March Madness is playing out in 2011. Are your teams winning?

The Corporate Register Reporting Awards 2011 - The Winners (Announced 24th March 2011). You can view the full announcement here.
2010 World’s Most Ethical Companies
SAP Sustainability Site a Model for Innovative Reporting

Answers:
Question 1: SAP
Question 2: Hewlett-Packard Company