Optimal Path of Internal Business Sustainability Communication

image: connectedArmed with even the best ideas and intentions, an organization can become bogged down with the complexities of ‘actionable’ next steps in a sea of miscommunication.  The ability to leverage knowledge and talent can be a key differentiator in both short and long-term business success. As we move into the New Year, our sustainability consulting practice stresses the importance of moving the sustainability conversation beyond the boardroom.

“While the tone at the top from executives and senior management is certainly important, employees orient most strongly to their direct manager.”

This was a quote taken from a panel discussion at the CEB’s Finance and Strategy Summit in Washington, D.C earlier this month.  Delving into the role of business culture in corporate compliance, a panel of risk and audit professionals emphasized the importance of middle management in communication, cultural change and long-term business sustainability.  

“Contrary to popular belief, increasing investments in technology is not the solution. Instead, companies will benefit from gaining an understanding of their culture and encouraging employees to come forward with their concerns. Leaders must be willing and able to listen, and encourage employees to speak their mind – particularly about difficult issues.” 

Evidence has shown that internal stakeholder engagement is critical to a company’s ability to capitalize on its eco awareness, product stewardship, reputation, and overall business sustainability.   Our sustainability consulting focuses on the propagation of clear information and reporting on sustainable actions.  We encourage business to leverage transparency as a catalyst for implementation and adoption of sustainability concepts into their core business functions.

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