The pursuit of a sustainable lifestyle may seem second nature to those already embracing eco awareness and applying sustainability concepts in their daily life. However for others, the application of sustainability into daily living can often be a challenge. As a green living consultant, many of the individuals we speak with share some common anxieties about how to begin and maintain a ‘greener’ lifestyle. At Taiga Company, we hear a number of opposing comments to sustainable living. Some of the most frequent comments we hear from clients and peers are:
• There is just too much effort involved in living a sustainable lifestyle.
• I can’t afford to make sustainable changes.
• Eco awareness and eco actions do not apply to my life.
• I am already living a sustainable lifestyle.
• There isn't any value in it for me.
As a sustainability consultant, we encourage clients and friends to make a personal case for sustainability. By linking specific actions to opportunities for personal growth, sustainable choices are reinforced daily by the positive feedback from meeting personal goals.
In addition to realizing the value of ‘green’ changes, the pursuit of a sustainable lifestyle can set you on a path of personal development. As we have discussed in a previous post, Exploring the Personal Value in Sustainability, there here are numerous value components in the pursuit of a more sustainable lifestyle.
At Taiga Company, we have a sustainable living consultant that can work directly with you to create a personal sustainability program aligned to your specific needs. We focus on the unique links between sustainable living, personal value, and opportunity for development.


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