Refining Definitions of Employee Engagement

image: workingWhile management may ultimately carry the responsibility of sustainable business results, employees have a part to play in the definition and implementation of the company’s business sustainability programs.  But what role do internal resources play and what is the responsibility of the organization to align interests?  Our sustainability consulting challenges traditional definitions stakeholder engagement.

The Forbes article, What is Employee Engagement breaks many of the traditional views of internal resource effectiveness.  Speaking to alignment over satisfaction, the post redefines the aims of engagement.  

  • Employee engagement does not mean employee happiness: Someone might be happy at work, but that doesn’t necessarily mean they are working hard, productively on behalf of the organization. 
  • Employee engagement doesn’t mean employee satisfaction: Many companies have “employee satisfaction” surveys and executives talk about “employee satisfaction”, but the bar is set too low. 
  • Employee engagement is the emotional commitment the employee has to the organization and its goals: This emotional commitment means engaged employees actually care about their work and their company. They don’t work just for a paycheck, or just for the next promotion, but work on behalf of the organization’s goals.

The ability to plan and take action to address resource demands has long been a defining characteristic of success and business sustainability.  However, there is much more to employee engagement than satisfaction.  Today’s business sustainability leaders realize that a productive workforce must be keenly aligned with the goals of the organization.  Our sustainability consulting encourages the use of social media engagement strategies to communicate and motivate a company’s most prized resource.  Come visit with us to learn more.

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